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All Journal Business, Economics and Entrepreneurship Jurnal Ekonomi Trisakti
Hilmi Akbar Hibbani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kepuasan Pelanggan dan Inovasi pada Coffee Shop di Jakarta Hilmi Akbar Hibbani; Riorini, Sri Vandayuli; Kahfi, Zhavira
Business, Economics dan Entrepreneurship Vol 6 No 2 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v6i2.961

Abstract

This study aims to examine the relationship between Customer Orientation, Customer Relationship Orientation, Firm Innovativeness, and Business Growth in five popular coffee shops in Jakarta. Data were collected through a survey of 120 regular customers of Toko Kopi Tuku, Kopie Soe, Kopi Nako, Kopi Lima Detik, and Kopi Nalar using questionnaires as the primary data collection tool. A quantitative approach was employed, supported by statistical analysis. The findings reveal that Customer Orientation and Customer Relationship Orientation significantly influence Firm Innovativeness, which subsequentl impacts Business Growth positively. Further analysis highlights that well-managed innovation acts as a catalyst for sustainable business growth. Strong customer relationships and a focus on customer needs also play a crucial role in driving innovation. This study offers strategic insights for coffee shop managers to enhance their competitiveness by adopting customer-centric and innovation-driven strategies. The research adhered to ethical principles, including participant consent and data anonymity. Data validity and reliability were tested using SPSS software, and hypothesis testing was conducted with Amos software.
ANALISIS MANAJEMEN STRATEGIK PERUSAHAAN PADA JASA PENJUALAN AYAM FROZEN “PT. ENDANG REJEKI BINANGKIT” Deand Adi Esa; Hilmi Akbar Hibbani; Budi, Devi Risqiya; Ida Sri Wulandari
Jurnal Ekonomi Trisakti Vol. 5 No. 1 (2025): April 2025
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.20300

Abstract

PT Sendang Rejeki Binangkit merupakan perusahaan yang bergerak di perdagangan bahan pangan yang saat ini dikhususkan pada produk daging beku yaitu Ayam, Ikan, Bebek dan kedepannya kami akan membuka divisi daging sapi. Tujuan penelitian ini adalah untuk mengidentifikasi serta menentukan strategi bisnis pada PT. Sendang Rejeki Binangkit yang berada di Jakarta Barat. Strategi bisnis dilakukan dengan menganalisa Strength, Weakness, Opportunity, Threat (SWOT). Dimana selanjutnya dilakukan analisa dengan menggunakan metode IFE (Internal Factor Evaluation) dan EFE (External Factor Evaluation). IFE dan EFE analisis swot pt sendang rejeki binangkit memiliki nilai bobot score 3.13 yang menunjukan bahwa pt sendang rejeki binangkit mampu bersaing dan mampu merespon positif terhadap kendala dan ancaman dari luar dan dalam perusahaan. CPM Pt sendang rejeki Makmur menjadi tolak ukur penilaian rating tinggi dan score nilai 3,89 lebih tinggi dari perusahaan lain.
Co-Authors Budi, Devi Risqiya Deand Adi Esa Ida Sri Wulandari Kahfi, Zhavira Sri Vandayuli Riorini