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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Abdul Ahmad Hafid Nurmansyah
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK MINUMAN BERVITAMIN MEREK YOU C1000 DI KOTA BANDUNG Shidqi, Naufal Muhammad; Abdul Ahmad Hafid Nurmansyah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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The aim of this research is to examine the effect of product quality on repurchase intention which is mediated by customer satisfaction of vitamin drink in the YOU C1000 brand packaging in the city of Bandung. The instrument in this research has been declared to have passed the validity test and reliability test. This instrument was used as a data collection tool from respondents aged 16 years and over who had consumed the YOU C1000 brand of vitamin drink, which was the object assessed in this study, as many as 119 people. The data collection technique used was convenience sampling which is included in non-probability sampling. The data analysis technique used is multiple linear regression using SPSS version 24 tools and using a Sobel test calculator. Of the four research hypotheses proposed, all are supported by empirical data. The findings of this research show that customer satisfaction can mediate the influence of product quality on repurchase intention. The results of this research are also useful for the management of the object being assessed and the similar food and beverage industry regarding designing strategies that are relevant to improving the quality of these attributes
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DI MEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK TEH CELUP MEREK 2 TANG DI KOTA BANDUNG Pratama, Rizky; Abdul Ahmad Hafid Nurmansyah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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The aim of this research is to examine the effect of product quality on repurchase intention which is mediated by customer satisfaction of filtered tea drink in the 2 Tang brand packaging in the city of Bandung. The instrument in this research has been declared to have passed the validity test and reliability test. This instrument was used as a data collection tool from respondents aged 16 years and over who had consumed the 2 Tang brand of filtered tea drink, which was the object assessed in this study, as many as 119 people. The data collection technique used was convenience sampling which is included in non-probability sampling. The data analysis technique used is multiple linear regression using SPSS version 26 tools and using a Sobel test calculator. Of the four research hypotheses proposed, all are supported by empirical data. The findings of this research show that customer satisfaction can mediate the influence of product quality on repurchase intention. The results of this research are also useful for the management of the object being assessed and the similar food and beverage industry regarding designing strategies that are relevant to improving the quality of these attributes
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA BRAND SMARTPHONE SAMSUNG DI KOTA BANDUNG Muhammad Irsan; Abdul Ahmad Hafid Nurmansyah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Tujuan dari penelitian ini adalah menguji pengaruh electronic word of mouth terhadap purchase intention melalui  brand image pada brand smartphone Samsung di Kota Bandung. Instrumen dalam penelitian ini telah dinyatakan lulus uji validitas, uji reliabilitas. Instrumen tersebut digunakan sebagai alat pengumpulan data dari responden yang berusia 17 tahun ke atas serta mempunyai minat untuk membeli produk smartphone samsung yang menjadi objek yang dinilai pada penelitian ini sebanyak 119 orang. Teknik pengumpulan data yang digunakan convenience sampling yang termasuk ke dalam non probability sampling. Teknik analisis data yang digunakan adalah regresi linier berganda menggunakan alat bantu SPSS versi 21 dan menggunakan kalkulator uji sobel. Dari empat hipotesis penelitian yang diusulkan, seluruhnya didukung data empiris. Temuan penelitian ini menunjukan bahwa brand image dapat memediasi pengaruh electronic word of mouth terhadap purchase intention. Hasil penelitian ini juga bermanfaat bagi pihak managemen objek yang dinilai dan perusahaan smartphone Samsung terkait purchase intention dengan brand image atribut tersebut.
Co-Authors Muhammad Irsan Pratama, Rizky Shidqi, Naufal Muhammad