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All Journal Jurnal Pekommas Jurnal Indonesia Sosial Teknologi
Asmayadi, Deni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Media Sosial terhadap Budaya Konsumsi Kuliner di Kalangan PNS Muda di Kota Besar Asmayadi, Deni
Jurnal Pekommas Vol 9 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v9i2.5822

Abstract

This research seeks to explore how social media influences and shapes communication behaviors related to culinary consumption among middle-class individuals, particularly young civil servants in major cities. Culinary trends today are predominantly driven by younger generations who are adept with technology. This study examines how young civil servants utilize social media to influence their own culinary habits as well as those of their families. Importantly, previous research has not specifically addressed the social media consumption behaviors of young civil servants or the potential risks they may encounter as public servants. Adopting a qualitative approach, The author conducted in-depth interviews with 10 young civil servants in one civil servant office in Jakarta. The findings indicate that Instagram serves as a primary resource for culinary information, with users frequently engaging with the "save" and "share" features. Some participants reported feeling a sense of addiction to culinary content, which often resulted in impulse purchases and a fear of missing out (FOMO). Additionally, social media-driven culinary choices are made not only to satisfy hunger but also to fulfill other personal motivations
Exploration of Youtuber Business Models as an Additional Reference for Current Professional Opportunities Asmayadi, Deni
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.7059

Abstract

This research explores the opportunities for YouTubers' digital workers today. The existence of opportunities to earn income from the YouTube platform in the form of AdSense, as well as other income opportunities that are open because of being a YouTuber makes people want to engage in this digital worker. Either as a side job or as a main job. No research explores the current YouTuber business model, making this research important to be used as an additional reference for those who want to become YouTubers. This research applies a qualitative method whose goal is to explore information in depth. With in-depth interviews with 2 big YouTubers and 2 beginner YouTubers as well as Employees of the Directorate General of Taxes, the author found that currently, the work of YouTubers is not as prospective as it used to be, because the competition between YouTubers is very tight, and the regulations imposed by YouTube related to AdSense are also felt by informants. In conclusion, to start a career as a content creator on YouTube, and then make it your main income for now seems less recommended. Apart from the fact that there are many YouTubers, it means that the red ocean or competition is saturated, also the adsense received turns out to be "change", to collect just 100 dollars can be a year as experienced by Susanto who currently has 18.8 thousand subscribers.
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