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Latekay, Samuel Thomas
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Economics, Econometrics & Finance

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User loyalty with e-security base on e-marketplace platform in indonesia Perdana, Danis Putra; Candra Wulan, Puspa Ira Dewi; Fauzi, Rofiq; Noviantoro, Dionisius Lucky; Latekay, Samuel Thomas
Enrichment : Journal of Management Vol. 14 No. 4 (2024): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i4.2056

Abstract

Indonesian people are increasingly fond of shopping online, this is due to the increasing development of technology in the current era, which is basically from a smartphone application based on an e-marketplace platform, goods can arrive at the buyer's doorstep. However, it can also be realized that there are weaknesses shown by the E-marketplace platform, especially in the field of user security. Where cybercrime cases such as virtual fraud often occur. Seeing the high enthusiasm of the Indonesian people to use the E-marketplace platform, this is an important job for the E-marketplace platform to continue to pay attention to user loyalty. The purpose of this study is to analyze the effect of e-security on user loyalty on the big 3 E-marketplace platforms in Indonesia. This type of research is a type of quantitative research. The sample in this study amounted to 300 respondents. The statistical test used is linear regression using SmartPLS. The results of this study refer to positive and significant results between e-security and satisfaction and trust. while the relationship between satisfaction and trust on user loyalty also shows positive and significant results
Co-Authors Candra Wulan, Puspa Ira Dewi Fauzi, Rofiq Noviantoro, Dionisius Lucky Perdana, Danis Putra