Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Nirta: Studi Inovasi Cidea Journal
Ismi Rosyidatul Ummah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Bawang Merah Di Desa Balongmacekan, Kecamatan Tarik, Kabupaten Sidoarjo Ismi Rosyidatul Ummah; Joko Priyono
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 1 (2024): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i1.51

Abstract

The purpose of this study was to analyze the factors that influence the demand for shallots in Balongmacekan Village, Tarik District, Sidoarjo Regency. The type of data used is quantitative data. The analytical method used is multiple linier regression analysis with the help of the SPSS Windows Version 25.0 program. The data sources for this study include primary data obtained from distributing questionnaires to housewife respondents in Balongmacekan Village and secondary data obtained from Balongmacekan Village. In this study, the sampling technique used was to use a simple random sample with a total of 90 respondents. The results showed that the price of shallots (X1) had a negative and significant effect on the demand for shallots and the number of family members (X3) had a positive and significant effect on the demand for shallots, while income (X2) did not have a significant effect on the demand for shallots in Tarik District, Sidoarjo Regency. It is hoped that this information can provide benefits or input to the community in Balongmacekan Village, Tarik District, Sidoarjo Regency to always be wise in making decisions about changes in terms of price in buying shallots which will later be used for consumption.  
Strategi Orientasi Pada Industri Manufaktur Kota Surabaya Ismi Rosyidatul Ummah; Achmad Alfian Azizi; Muhammad Yasin
CiDEA Journal Vol. 2 No. 1 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.806

Abstract

This study aims to analyze the orientation strategy of the Surabaya city manufacturing industry. The method usedin this research is descriptive qualitative method. Source of data usedderived from secondary data through literature review or what is called a studyliterature collected by the researchers themselves through websites, journals, bulletins, for example taken from the Statistics Agency, company or organizational documents, newspapers and magazines, or other publications. Currently the manufacturing industry in Surabaya continues to experience increased productivity and business expansion after experiencing a decline due to the Covid-19 pandemic. This increase is inseparable from the increasing demand for an increasingly varied market, which has become a driving force for business players to grow and meet market needs. This is what is used in the manufacturing industry, namely market orientation, which includes customer orientation, competitor orientation, coordination between functions, and technology orientation. When a company is market oriented, it shows that the company pays attention to its consumers. Market orientation can be seen from customer orientation and competitor orientation. Customer orientation by researchers is placed as the highest priority in terms of providing superior values to customers.
Co-Authors Achmad Alfian Azizi Joko Priyono Muhammad Yasin