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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Humanities and Social Sciences Reviews
Maria Petersen
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Media Representation of Gender Roles : An Analysis of Television and Advertising in Contemporary Society Maria Petersen; Ida Madsen
International Journal of Humanities and Social Sciences Reviews Vol. 1 No. 2 (2024): May : International Journal of Humanities and Social Sciences Reviews
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijhs.v1i2.138

Abstract

This research examines how television shows and advertising campaigns portray gender roles, focusing on the impact of these portrayals on societal expectations and gender stereotypes. By analyzing popular media content, the study reveals patterns in the depiction of masculinity and femininity, discussing the implications for gender equality and public perception. Findings highlight the need for more balanced representations to challenge traditional stereotypes.
Co-Authors Ida Madsen