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All Journal Jurnal Ilmiah Wahana Pendidikan Balance: Jurnal Ekonomi
Wardhani, Nuruni Ika
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pemanfaatan Digital Marketing Sebagai Media Pemasaran Produk Olahan Organik Keripik Pelepah Pisang D’bog Bites Mahlida, Nabila; Wardhani, Nuruni Ika
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Berbagai aspek kebutuhan manusia mengalami perubahan sebagai akibat dari kemajuan teknologi yang pesat salah satunya pada aspek bisnis. Dengan terdapat transformasi ke sisi digitalisasi dapat memberikan kemudahan bagi masyarakat untuk mempromosikan produknya secara online dengan implementasi digital marketing. D’bog Bites merupakan bisnis di bidang makanan ringan dengan produk olahan keripik pelepah pisang, dimana pelepah pisang merupakan limbah pertanian yang dapat dimanfaatkan menjadi produk bernilai ekonomi. Masalah yang menjadi tantangan bisnis tersebut yaitu kurangnya pemahaman terkait pemanfaatan digital marketing sebagai media pemasaran produk secara digital. Metode pelaksanaan kegiatan pengabdian ini dilakukan dengan memberikan edukasi seperti memberikan materi tentang konsep digital marketing secara umum dan pelatihan pembuatan akun Instagram dan TikTok bisnis serta membuat penjadwalan konten agar konten dapat diunggah secara konsisten hingga pembuatan konten yang menarik agar dapat meningkatkan konsumen. Hasil kegiatan pengabdian ini memiliki dampak yang baik dengan dilakukannya implementasi secara langsung oleh pelaku usaha dengan mulai aktif memasarkan produknya melalui sosial media marketing.
The Influence of Product Quality and Price Perceptions on Purchasing Decisions on Sarimi Products in Waru Sidoarjo Alfaiq, Zico Yedya; Wardhani, Nuruni Ika
Jurnal Ekonomi Balance Vol. 18 No. 2 (2022): Desember 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.9602

Abstract

The development in the business world is very fast, it can be seen by the many kinds of people's needs. This has resulted in the competition of each company vying to win the competition, by bringing in new customers or retaining old customers. One of the needs that continues to grow and innovate today is the food industry. It is a daily need that is always needed by the community. In this modern era, humans tend to choose something practical and instant. a product that is very well known and loved by the Indonesian people, namely instant noodles, especially sarimi. One of the things that people consider in choosing instant noodle products is price perception and product quality because both influence purchasing decisions. Therefore, this study aims to determine the effect of product quality and price perceptions on purchasing decisions for Sarimi products in Waru Sidoarjo. Methods of data collection using a questionnaire and accidental sampling technique. The population in this study were all consumers who bought Sarimi products in Waru Sidoarjo. The sample in this study amounted to 72 respondents and analyzed using Partial Least Square (PLS). The results of this study indicate that product quality has a significant negative effect on purchasing decisions, while price perceptions have a significant positive direction.
Co-Authors Alfaiq, Zico Yedya Mahlida, Nabila