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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Wahana Pendidikan
Jabir, Muh. Agung
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Hubungan Kesadaran, Inisiatif, serta Perilaku Konsumen akan Green Packaging dalam Kepedulian Terhadap Lingkungan Jabir, Muh. Agung; Dewi, Citra Kusuma; Widodo, Arry; Silvianita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Konsumen di seluruh dunia mulai sadar akan pentingnya menjaga kelestarian lingkungan, salah satu solusinya adalah dengan menggunakan kemasan yang ramah lingkungan atau green packaging. Tujuan dari penelitian ini berfokus pada menilai peranan individu dalam menunjukkan perilaku pembelian produk dengan green packaging. Green packaging diidentikkan dengan menyampaikan tugas menuju keberlanjutan, kegiatan ekologi organisasi, dan karakteristik produk ramah lingkungan di pasar. Penelitian ini dilakukan dengan mempertimbangkan faktor kesadaran, inisiatif, dan perilaku green packaging serta kepedulian terhadap lingkungan. Dengan strategi dan solusi dari penelitian ini, maka diharapkan dapat tercipta kelestarian lingkungan yang baik.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI KASUS LAYANAN AFTER SALES SERVICE ASTRA DAIHATSU CABANG SETIABUDI BANDUNG) Jabir, Muh. Agung; Dewi, Citra Kusuma
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12486

Abstract

Along with the number of sales and research on consumers, Astra Daihatsu also compensates with innovation and quality improvement from before consumers buy products to after sales services. The primary objective of the company is to optimize customer satisfaction. This research endeavors to examine the extent of the impact of service quality on customer satisfaction within the after-sales service context at the Astra Daihatsu Setiabudi Bandung branch. The data for this research was gathered through the distribution of questionnaires, employing a quantitative data analysis approach within the framework of descriptive-causal research. Sampling was conducted using a non-probability sampling method, specifically employing the purposive sampling technique. There were 245 samples used and analysed with multiple linear regression. The research revealed that when considered collectively (simultaneously), service quality dimensions such as tangibles, reliability, responsiveness, assurance, and empathy exhibited a positive and substantial impact on customer satisfaction. However, when analyzed individually (partially), it was observed that only assurance and empathy demonstrated a significant influence, whereas tangibles, reliability, and responsiveness did not exhibit a significant effect on customer satisfaction. Keywords: Tangibles, Reliability, Responsiveness, Assurance, Empathy.
Co-Authors Anita Silvianita Arry Widodo Citra Kusuma Dewi