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All Journal Jurnal Ilmiah Wahana Pendidikan
Aripin, Moh Zainal
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Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Konsumen pada Aplikasi Belanja Online Shopee di Desa Kedungjeruk Aripin, Moh Zainal; Isyanto, Puji.; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13932313

Abstract

Shopee is an online shopping application that has high purchasing decision expectations. In an effort to achieve these high purchasing decision expectations, the online shopping application Shopee must pay attention to the quality of their online customer service. Service quality has an important role in influencing consumer interest to buy a product. Good service quality will spur consumers to buy products or make purchasing decisions (Idriyanti, 2013:20). Service quality is the level (ability) of the seller in providing everything that the customer expects to meet their needs. Of the various services provided by the online shopping application Shopee, Online customer service is a service component that is often used by consumers. Online customer service is a facility provided by the company to help consumers. Some of the services provided by online customer service to consumers, such as responding to calls from consumers, direct chat services that can be done via the website, customer service via email, and others.
Co-Authors Isyanto, Puji. NENI SUMARNI, NENI