Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis, Manajemen, dan Akuntansi
Rahman, Resilva Amalia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Toko Sajodo Snack Rahman, Resilva Amalia; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.15

Abstract

This research aims to determine the influence of promotion and price perception simultaneously on purchasing decisions Sajodo Snack Shop. The partial of promotion and price perception on purchasing decisions at Sajodo Snack Shop. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Sajodo Snack Shop consumers. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of promotion and price perception have a significant effect on purchasing decisions. Partially, the promotion variable has a significant effect on purchasing decisions, as well as the price perception variable partially has a significant effect on purchasing decisions.
Co-Authors Asyiah, Ai Kusmiati Lestari, Suci Putri