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All Journal Jurnal Bisnis, Manajemen, dan Akuntansi JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Suwitra, I Wayan Candra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Analisis Korelasi Pearson Dalam Menentukan Hubungan Harga dengan Volume Penjualan Wardah Matte Lip Cream Pada Platform E-Commerce Shopee Ardhaneswari, Pande Putu Narisya; Suwitra, I Wayan Candra
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2025): March
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i2.25

Abstract

This research aims to identify how much influence price has on Wardah Matte Lip Cream product volume on the online shopping site Shopee. The population of this research is all shops in the Jabodetabek area. The samples used in this research were 50 shops in the Jabodetabek area (Jakarta, Bogor, Depok, Tanggerang, Bekasi) that sell Wardah Matte Lip Cream. Proportional Random Sampling is the sampling method used, where data analysis is carried out using Parametric Analysis because this analysis must have a normal distribution. Statistical testing was conducted using the normality test and Pearson correlation. The outcome of the data studies indicate that price possesses negative effect on the volume of Wardah Matte Lip Cream products. This is proven through the Pearson correlation test that the sig (2-tailed) results show 0.002, which is below 0.05 which shows that there is a correlation between each test variable and the opposite (negative) bond characteristic, namely -0.422. The findings of this study demonstrate that, although there is a moderate correlation, cheaper prices are the reason why Wardah Matte Lip Cream products are purchased more often in cosmetics stores in the Jabodetabek area.
Analisis Korelasi Pearson Dalam Menentukan Hubungan Harga Dengan Volume Penjualan Wardah Matte Lip Cream Pada Platform E-Commerce Shopee Ardhaneswari, Pande Putu Narisya; Suwitra, I Wayan Candra
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 2 No. 2 (2024): JIS SIWIRABUDA September 2024
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v2i2.302

Abstract

This research aims to identify how much influence price has on Wardah Matte Lip Cream product volume on the online shopping site Shopee. The population of this research is all shops in the Jabodetabek area. The samples used in this research were 50 shops in the Jabodetabek area (Jakarta, Bogor, Depok, Tanggerang, Bekasi) that sell Wardah Matte Lip Cream. Proportional Random Sampling is the sampling method used, where data analysis is carried out using Parametric Analysis because this analysis must have a normal distribution. Statistical testing was conducted using the normality test and Pearson correlation. The outcome of the data studies indicate that price possesses negative effect on the volume of Wardah Matte Lip Cream products. This is proven through the Pearson correlation test that the sig (2-tailed) results show 0.002, which is below 0.05 which shows that there is a correlation between each test variable and the opposite (negative) bond characteristic, namely -0.422. The findings of this study demonstrate that, although there is a moderate correlation, cheaper prices are the reason why Wardah Matte Lip Cream products are purchased more often in cosmetics stores in the Jabodetabek area.
Co-Authors Ardhaneswari, Pande Putu Narisya