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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Mentari
Budiono, Novera Andri
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Penerapan Ruang Interaksi Digital Melalui Linktree Untuk Meningkatkan Keterlibatan Konsumen di Terasa Java Coffee Colomadu Karanganyar Miliandy, Devino; Suprayitno, Suprayitno; Pamungkas, Reza Bagus; Budiono, Novera Andri; Cristian, Yosep Dwi; Wulansari, Yuni
Jurnal Pengabdian Masyarakat Mentari Vol. 1 No. 6 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v1i6.43

Abstract

Program pengabdian kepada mitra Terasa Java Coffee di Colomadu, Karanganyar, bertujuan untuk meningkatkan keterampilan dan pengetahuan mitra dalam memanfaatkan teknologi digital untuk mengelola dan meningkatkan kualitas layanan. Melalui program Semester Berkarya, mahasiswa didampingi oleh dosen pembimbing melaksanakan kegiatan berupa pelatihan penggunaan Linktree sebagai platform interaksi digital dan pembuatan email bisnis untuk keperluan komunikasi profesional. Proyek ini diawali dengan analisis kebutuhan mitra melalui wawancara yang mengidentifikasi hambatan dan peluang dalam memanfaatkan media sosial, seperti Instagram dan TikTok. Hasil kegiatan menunjukkan peningkatan keterampilan mitra dalam menggunakan Linktree untuk menyusun menu digital, reservasi, dan informasi layanan, yang secara langsung membantu meningkatkan keterlibatan konsumen. Penggunaan teknologi ini memberikan nilai tambah dalam pengelolaan media sosial dan strategi pemasaran digital Terasa Java Coffee.
Pengaruh Harga, Ulasan Konsumen, dan Pelayanan terhadap Keputusan Pembelian Pakaian Wanita di TikTok Shop Budiono, Novera Andri; Suprayitno, Suprayitno
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1956

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior, particularly on platforms such as TikTok Shop that integrate entertainment content with instant transactions. In the fashion sector, purchasing decisions are influenced not only by visual appeal but also by economic and relational factors. This study aims to examine the effects of price, consumer reviews, and service quality on women’s purchasing decisions for clothing products on TikTok Shop. A quantitative associative approach was employed. Data were collected through an online questionnaire distributed to 127 female consumers in Surakarta who had previously purchased clothing via TikTok Shop, selected using accidental sampling. The data were analyzed using multiple linear regression after meeting classical assumption requirements. The findings indicate that price, consumer reviews, and service quality each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the examined variables, price demonstrates the strongest contribution to purchasing decisions. These results highlight the importance of competitive pricing, credible online reviews, and responsive service management in strengthening consumer confidence and encouraging purchase decisions in social commerce environments.
Co-Authors Cristian, Yosep Dwi Miliandy, Devino Pamungkas, Reza Bagus Suprayitno Suprayitno Yuni Wulansari, Yuni