Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovation Research and Knowledge
Inggrid Indira Zeta
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANTESEDEN DARI NIAT KUNJUNGAN ULANG PADA PASAR KULINER MALAM STUDI PADA PASAR KULINER DUTA MAS DI JAKARTA BARAT Inggrid Indira Zeta; Valencia Cherish; Nonot Yuliantoro
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9181

Abstract

This study aimed to explore the factors influencing the intention to revisit Duta Mas Night Culinary, West Jakarta. With a theoretical model approach that connects two main variables, namely Food Neophilia and Electronic Word of Mouth (eWOM) through Attitude towards food in night culinary, this study tests the relationship hypothesis between these variables. The method in this study is quantitative by conducting a survey. Data was collected using an online questionnaire instrument. The target population studied at Duta Mas Night Culinary, West Jakarta was aged 20 years and over to more than 35 years who lived in Jakarta, Bogor, Depok, Tangerang, Bekasi, and non-Jabodetabek. Valid respondents were 275 (two hundred and seventy-five) respondents from 395 (three hundred and ninety-five) samples. The technique of data collection in this study was purposive sampling. The measuring instrument used was PLS-Sem to obtain the results of the data analysis. The results obtained from this study are that Food Neophilia has a positive and significant influence on Attitude towards food (H1), while eWOM also has a direct positive and significant influence on Attitude towards food (H2) at Duta Mas Night Culinary, West Jakarta and Attitude towards food has a direct influence on Intention to Revisit (H3). On the other hand, Attitude toward food has a direct influence on Intention to Revisit (H4) at Duta Mas Night Culinary, West Jakarta
Co-Authors Valencia Cherish