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All Journal MABIS: Manajemen dan Bisnis
Dairobi, Muhammad
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Economics, Econometrics & Finance Social Sciences

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Impact of halal destination image, value, experience, contact on revisit intentions of Haul Sekumpul attendees Dairobi, Muhammad; Anisah, Hastin Umi
Manajemen dan Bisnis Vol 24, No 1 (2025): March 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i1.805

Abstract

This empirical study explores the factors influencing Muslim travelers’ satisfaction and their intentions to revisit in the context of halal tourism, focusing on the Haul Sekumpul event. Using Purposive Sampling, 313 participants aged 17 and above from various cities and educational backgrounds across Indonesia were engaged, providing a comprehensive perspective. The findings highlight that Tourism Experience and Perceived Value significantly impact both Satisfaction and Revisit Intentions, making them primary drivers for tourists' decisions to return. Conversely, Satisfaction, while crucial for immediate experience, did not determine Revisit Intentions, suggesting that contentment with the event does not ensure reattendance. Additionally, Halal Destination Image and Cultural Contact enhance Satisfaction but do not influence Revisit Intentions, indicating these elements alone are insufficient to compel repeat visits. Indirect effects of Halal Destination Image, Cultural Contact, Perceived Value, and Tourism Experience on revisit intentions, mediated by Satisfaction, showed no substantial predictive power. The study recommends that destination managers and marketers focus on enhancing perceived value and the richness of the tourism experience to drive repeat visitations, ensuring sustained engagement and loyalty within the halal tourism sector.
QRIS usage dynamics in Banjarmasin: trust mediating perceived usefulness and perceived ease of use Fitria, Firda Rizqika; Dairobi, Muhammad; Anisah, Hastin Umi
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.815

Abstract

This study explores the pivotal role of trust in mediating the impact of perceived usefulness and ease of use on the adoption of QRIS (Quick Response Code Indonesian Standard) among the residents of Banjarmasin. Employing a purposive sampling method, the research gathered data from 353 QRIS users, predominantly women, across various districts and demographic backgrounds. The results of this research showed that both perceived usefulness and perceived ease of use strongly influence trust, which in turn significantly affects the usage decision. The research corroborates similar studies, emphasizing the necessity of enhancing system usability and trust to foster higher adoption rates. This study provides crucial insights for stakeholders aiming to optimize QRIS as a widely accepted payment platform in Banjarmasin, highlighting the importance of focusing on user-centric design and trust enhancement to drive technological adoption and usage.
Co-Authors Fitria, Firda Rizqika