Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Prawitasari, Putu
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANA TERHADAP KEPUASAN PELANGGAN XOVID 20 Yoga, I Wayan Suprapta; Prawitasari, Putu; Suidarma, I Made; Adyatna Wedananta, Kadek
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.825

Abstract

The research aims to answer the question, "How does price and quality of service affect customer satisfaction?" in two ways: separately and together. The study surveyed 108 XOVID 20 users. The data were analyzed using a variety of approaches, including validity and reliability tests, multiple linear regression analysis, determination coefficient tests, F-tests, t-tests, and classical assumption tests. According to the results of the study, price has a positive and substantial effect on customer satisfaction, service quality has a positive and significant effect on consumer satisfaction, and both price and service quality have a major impact on consumer satisfaction. Sixty-six percent is the level of influence of independent variables on consumer happiness. Researchers can recommend that XOVID 20 periodically run promotions by offering discounts, educating employees to solve customer problems, and improving the quality of services offered to clients.  
Co-Authors Adyatna Wedananta, Kadek I Made Suidarma Yoga, I Wayan Suprapta