Haniin, Umi
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Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Dalam Perspektif Etika Bisnis Islam Pada Griya Batik Asri Sukoharjo Sumadi, Sumadi; Sriwalyoto, Sriwalyoto; Haniin, Umi; Rahmawati Husada, Ista Hasri
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12611

Abstract

This study aims to determine the influence of products, prices, places, and promotions in the perspective of Islamic business ethics on the level of sales at Griya Batik Asri Sukoharjo. Sampling was carried out by simple random sampling and for the determination of the number of sample using the slovin formula, which was a total of 86 respondents. The research methods used are quantitative research methods using descriptive statistics, instrument tests, classical assumption tests, and multiple linear analysis. The result of this study partially (t-test) is the effect of products with a t value of 3,886 and a significant value of 0,000 has a positive and significant effect on the level of sales. The effect of price with a t value of 0,048 anf significant 0,962 then has no influence and is not significant on the level of sales. The effect of the place with a t value of 1,522 and a significant 0,132 then has no effect and is not significant on the level of sales. The effect of promotion with a t value of 4,806 and a significant 0,000 has a positive and significant effect on the level of sales.
Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Dalam Perspektif Etika Bisnis Islam Pada Griya Batik Asri Sukoharjo Sumadi, Sumadi; Sriwalyoto, Sriwalyoto; Haniin, Umi; Rahmawati Husada, Ista Hasri
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12611

Abstract

This study aims to determine the influence of products, prices, places, and promotions in the perspective of Islamic business ethics on the level of sales at Griya Batik Asri Sukoharjo. Sampling was carried out by simple random sampling and for the determination of the number of sample using the slovin formula, which was a total of 86 respondents. The research methods used are quantitative research methods using descriptive statistics, instrument tests, classical assumption tests, and multiple linear analysis. The result of this study partially (t-test) is the effect of products with a t value of 3,886 and a significant value of 0,000 has a positive and significant effect on the level of sales. The effect of price with a t value of 0,048 anf significant 0,962 then has no influence and is not significant on the level of sales. The effect of the place with a t value of 1,522 and a significant 0,132 then has no effect and is not significant on the level of sales. The effect of promotion with a t value of 4,806 and a significant 0,000 has a positive and significant effect on the level of sales.
A Faktor-faktor Keputusan Nasabah Dalam Memilih Produk Tabungan Syariah (Studi Kasus Bank BTN Syariah Kantor Cabang Solo) Haniin, Umi; Irsan Angga Setiawan; Wikan Budi Utami
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 1 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i1.19470

Abstract

Purpose of this study is to find out how the factors of customer decisions in choosing Islamic Bank Savings products. This study aims to examine cultural, social, personal and psychological factors that influence customers in selecting Islamic bank savings products. The population in this study were customers of Bank BTN Syariah Solo Branch Office. Determination of the sample in this study using a sampling technique with Incidental Sampling technique. Incidental Sampling is taking respondents as a sample based on coincidence, namely customers who have saved money and anyone who meets the researcher by chance at the BTN Syariah Solo Branch Office can be used as a sample. Analysis using linear regression with a significant level (a) 0.05. The results of this study indicate that: (1) Cultural factors do not significantly influence customer decisions in choosing Bank BTN Syariah Solo Branch Office. This is because customers choose Bank BTN Syariah Solo Branch Office not because of the culture or habits that exist around them, for example the majority of the population of Solo City or the majority of Indonesia's population are Muslims. (2) Social factors have no significant effect on customer decisions in choosing Bank BTN Syariah Solo Branch Office. This is because customers choosing Bank BTN Syariah Solo Branch Office do not pay attention to reference groups such as recommendations from neighbors and friends or required by family. (3) Personal factors have a significant effect on customer decisions in choosing Bank BTN Syariah Solo Branch Office. This is caused by the perception and implementation of usury in accordance with customer beliefs. (4) Psychology factors have a significant effect on customer decisions in choosing Bank BTN Syariah Solo Branch Office. This is due to the existence of motivation within him that can meet his needs.