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All Journal Jurnal Ilmiah Ekonomi Islam
irpan, muhammad irpan
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Economics, Econometrics & Finance Social Sciences

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Sharia Bank Cus Customer Loyalty Of Sharia Bank Banjarmasin City: Religiosity And Trust irpan, muhammad irpan
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12445

Abstract

Islamic banks should attract the interest and loyalty of their customers, by providing a sense of security and instilling customer trust in the bank. Most customers of Islamic banks are Muslims because it is related to the beliefs of Muslims to carry out Islamic teachings kaffah including in economic affairs. However, if the bank is Sharia. If Sharia banks are only limited to Muslim customers, it will hinder the development of the bank, then Sharia banks must be able to attract customers, both Muslims and non-Muslims. This study examines the loyalty of Islamic bank customers from the role of customer religiosity and trust. This research was conducted on Sharia bank customers in the city of Banjarmasin with a random sampling method, data collected through questionnaires, and hypothesis proof using Structural Equation Modeling– Partial Least Square (SEM – PLS) analysis. The test results stated that religiosity had a significant effect on trust; religiosity has a significant effect on loyalty; trust has a significant effect on loyalty; and religiosity has a significant effect on loyalty through trust
Sharia Bank Cus Customer Loyalty Of Sharia Bank Banjarmasin City: Religiosity And Trust irpan, muhammad irpan
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12445

Abstract

Islamic banks should attract the interest and loyalty of their customers, by providing a sense of security and instilling customer trust in the bank. Most customers of Islamic banks are Muslims because it is related to the beliefs of Muslims to carry out Islamic teachings kaffah including in economic affairs. However, if the bank is Sharia. If Sharia banks are only limited to Muslim customers, it will hinder the development of the bank, then Sharia banks must be able to attract customers, both Muslims and non-Muslims. This study examines the loyalty of Islamic bank customers from the role of customer religiosity and trust. This research was conducted on Sharia bank customers in the city of Banjarmasin with a random sampling method, data collected through questionnaires, and hypothesis proof using Structural Equation Modeling– Partial Least Square (SEM – PLS) analysis. The test results stated that religiosity had a significant effect on trust; religiosity has a significant effect on loyalty; trust has a significant effect on loyalty; and religiosity has a significant effect on loyalty through trust
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