Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Ekonomi dan Bisnis
Dewi Maharany, Indah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Islamic Banking Customer Decisions: Social Environment, Financial Literacy, and Brand Image Dewi Maharany, Indah; Lestari, Dewi; Hanggono Raras, Mardawaning; Habibah, Muzayyidatul
Jurnal Dinamika Ekonomi dan Bisnis Vol 21, No 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v21i2.6795

Abstract

The micro, small, and medium enterprise (MSME) sector is experiencing tremendous growth and has made significant contributions to overall economic expansion. When managing their funds, MSMEs should take into account the different storage and investment choices at their disposal, including the emerging field of sharia banking, which offers goods and services that adhere to sharia principles. This study seeks to identify the elements that influence the decision of MSME actors to become customers in sharia banking. The independent variables considered are social environmental variables, financial literacy, and brand image, while the dependent variable is the decision of MSME actors. This study employs primary data collection methods and adopts a quantitative research strategy. The research employed a purposive sampling strategy to select a sample size of 100 respondents. The data was analyzed using multiple linear regression analysis, coefficient of determination, F test, and t test in SPSS. The research findings indicate that the social environment, financial literacy, and brand image all have a substantial impact on the decision of MSMEs to become customers in sharia banking
Co-Authors Dewi Lestari Habibah, Muzayyidatul Hanggono Raras, Mardawaning