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EDUCATIONAL MARKETING MANAGEMENT STRATEGY THROUGH SOCIAL MEDIA TO INCREASE THE INTEREST OF NEW STUDENTS Najiah, Layli
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Education marketing management is a series of activities that involve analysis, planning, implementation, implementation and evaluation. The aim of this research is to find out: (1) educational marketing planning at MTs ZaHa 3 Probolinggo, (2) implementation of educational marketing at MTs ZaHa 3 Probolinggo, and (3) evaluation of educational marketing at MTs ZaHa 3 Probolinggo. This research uses qualitative methods with a descriptive and analytical approach. Data was collected through observation, interviews and documentation techniques. The research subjects were the principal and deputy principal for public relations at MTs ZaHa 3 Probolinggo. Based on the research results, education marketing management in schools needs to be implemented with good management, both in planning, implementation and evaluation. Planning in schools is carried out through meetings or conferences with related parties to design programs that will be implemented in the future, including determining the time, place and targets to be achieved. Education marketing is carried out through various promotional methods, such as distributing brochures and outreach to target schools. The evaluation stage is carried out once every semester to ensure whether the marketing implementation is in accordance with the initial plan or still needs adjustments.
STRATEGY THROUGH SOCIAL MEDIA TO INCREASE NEW STUDENT INTEREST Najiah, Layli; Faiz, Faiz; Huda, Nurul
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Educational marketing management is a series of activities involving analysis, planning, implementation, and evaluation. The purpose of this study was to determine: (1) educational marketing planning at MTs ZaHa 3 Probolinggo, (2) implementation of educational marketing at MTs ZaHa 3 Probolinggo, and (3) evaluation of educational marketing at MTs ZaHa 3 Probolinggo. This study uses a qualitative method with a descriptive approach and analysis. Data were collected through observation, interview, and documentation techniques. The subjects of the study were the principal and the Vice Principal for Public Relations of MTs ZaHa 3 Probolinggo. Based on the results of the study, educational marketing management at this school needs to be implemented with good management, both in planning, implementation, and evaluation. Planning at school is carried out through meetings or meetings with related parties to design programs that will be implemented in the future, including determining the time, place, and targets to be achieved. Implementation of educational marketing is carried out through various promotional methods, such as distributing brochures and socializing to target schools. The evaluation stage is carried out once every semester to ensure whether the implementation of marketing is in accordance with the initial plan or still needs adjustment. 
Manajemen Pesantren Terhadap Pengembangan Program Tahfidz di Pondok Mahasiswi Hafshawaty Genggong Probolinggo Hamid, Abdul; Qosim, Nanang; Najiah, Layli
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4025

Abstract

AbstrakManajemen Pesantren terhadap perkembangan Tahfidzul Qur’an menuntut asatidzah untuk kreatif, menyenangkan serta memiliki kemampuan mengembangkan pendekatan  dam  memilih  metode  pembelajaran  yang  efektif.  Hal ini penting terutama untuk  menciptakan  iklim  pembelajaran  yang kondusif dan  menyenangkan.  Cara  asatidzah  melakukan suatu kegiatan pembelajaran memerlukan pendekatan dan metode yang berbeda dengan pembelajaran lainnya. Dalam Tujuan penelitian ini adalah ingin mengetahui bagaimana perencanaan dan pelaksanaan program Tahfidzul Qur’an di pondok mahasiswi hafshawaty Ingin mengetahui bagaimana sistem penilaian program  tahfidzul Qur’an di pondok mahasiswi hafshawaty. Metode Penelitian ini adalah penelitian lapangan (Field Research). Pendekatan yang digunakan adalah deskriptif kualitatif. Tempat penelitian ini dilakukan di Pondok Mahasiswi Hafshawaty Genggong kecamatan Pajarakan, kabupaten Probolinggo. Adapun informasinya yaitu kepala pondok, pengasuh santri, ketua tahfidz (asatidzah pembimbingTahfidzul Qur’an. Teknik pengumpulan data dalam penelitian ini wawancara yang mendalam, kemudian ditunjang pula dengan observasi dan dokumentasi.Hasil penelitian dari peneliti tersebut, bisa dilihat dari proses hafalan interaksi santri dari sumber belajar pada suatu lingkung, menentukan materi dari tahfidz murni, SLTA,SLTP, dan juga tahfidz mahasiswi  Jadi pelaksanaan pengajar adalah interaksi guru dengan santri dalam rangka menyampaikan bahan pelajaran kepada santri dan untuk mencapai tujuan pengajaran. Dalam sistem penilaian, menentukan aspek nilai dalam segi kelancaran, tajwidnya, makhroj, tartila, kedisiplinan dan kesopanan di antara segi aspek penilaian ini santri dikhususkan untuk mengikuti apa yang sudah menjadi ketentuan-ketentuan pondok.Kata Kunci : Manajemen Pesantren, Program TahfidzAbstractIslamic Boarding School management towards the development of Tahfidzul Qur'an requires asatidzah to be creative, fun and have the ability to develop approaches and choose effective learning methods. This is especially important to create a conducive and fun learning climate. The way asatidzah conducts a learning activity requires a different approach and method from other learning. The purpose of this study was to find out how the planning and implementation of the Tahfidzul Qur'an program at the hafshawaty female student lodge. This research method is a field research (Field Research). The approach used is descriptive qualitative. The place of this research was carried out at the Hafshawaty Genggong Student Boarding School, Pajarakan sub-district, Probolinggo district. The information is the head of the boarding school, the nanny of the santri, the head of the tahfidz (asatidzah supervising Tahfidzul Qur'an. The data collection techniques in this study were in-depth interviews, then supported by observation and documentation. The results of the research from these researchers, can be seen from the process of memorizing the interaction of students from learning resources in an environment, determining the material from pure tahfidz, high school, junior high, and also student tahfidz. to achieve teaching goals. In the assessment system, determining the value aspects in terms of fluency, recitation, makhroj, tartila, discipline and politeness among these aspects of the assessment, students are devoted to following what has become the provisions of the cottage.Keywords :Islamic Boarding School Management, Tahfidz , Program