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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Economics Studies
Akbar, Daffa Ayodya
Unknown Affiliation
Economics, Econometrics & Finance

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The Effect of Increased Lodging Rates, Service Quality, and Facilities on Tourist Satisfaction and Loyalty During the Mandalika MotoGP Akbar, Daffa Ayodya; Diswandi, Diswandi
International Journal of Economics Studies Vol. 2 No. 2 (2025): International Journal of Economics Studies
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/e9x4mz89

Abstract

MotoGP Mandalika, a global event attracting domestic and international tourists, significantly impacts the hospitality industry. This study investigates how increased hotel rates during MotoGP Mandalika influence tourist satisfaction and loyalty. Utilizing a quantitative approach, data from 126 respondents staying in Mandalika hotels were analyzed through regression, descriptive statistics, and reliability tests. Results reveal that while higher rates correlate positively with perceived service quality and facilities, they do not significantly impact satisfaction. Facilities and service quality emerge as key drivers of both satisfaction and loyalty. The findings suggest the need for strategic management in pricing and service delivery during major events to balance industry goals and tourist expectations.
Co-Authors Diswandi