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All Journal Jurnal Ekonomi JURNAL KEBANGSAAN REPUBLIK INDONESIA Atestasi : Jurnal Ilmiah Akuntansi
Pertiwi, R Dewi
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Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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KOMUNIKASI KEBANGSAAN DALAM EKOSISTEM MEDIA DIGITAL Taufik, Cevi M; Pertiwi, R Dewi
JURNAL KEBANGSAAN RI Vol. 2 No. 1 (2024): Edisi 3
Publisher : LEMBAGA PUSAT KAJIAN KEBANGSAAN/PUSKAB UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jkri.v2i1.3560

Abstract

The noble history of the nation is tarnished because the communication system deviates from the nature and identity. For some citizens, the values ​​of politeness, mutual respect and tolerance as the basic glue of the nation are no longer considered relevant. Changes occurred and soon changed the paradigm of national and state life as a consequence of intense interaction with foreign cultures. Even culture itself is considered traditional so it is not very appropriate to apply it in the context of a very modern era. The essence of nationality as a basic value is starting to be replaced by new values ​​that are being formed and refer to global values. Adab and politeness as part of national communication have faded. Nationality, as the main source of values ​​for all citizens of the nation, must be the main reference in conveying various matters relating to communication. However, in this era, we face very tough challenges. Based on these conditions, this research aims to determine the application and influence of changes in national values ​​in communication practices that occur in online media networks. To explain this further, the method used is a qualitative method which aims to explain the background that is the object behind the visible symptoms. The research results show that communication will have national value if it is carried out by referring to values, norms and ethics that originate from the nation's treasures.
Analysis of Consumer Perceptions of Financial Transparency in Insurance Product Marketing Practices in Indonesia Pertiwi, R Dewi
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.949

Abstract

This study examines how Indonesian consumers perceive financial transparency in insurance product marketing and how it impacts trust and loyalty. It explores the role of cultural, religious, and financial literacy factors in shaping these perceptions, offering insights into the broader dynamics of consumer behavior. Using a systematic literature review approach, the research analyzes secondary data from previous studies on transparency, trust, and insurance marketing. The findings indicate that clear and accessible communication about policy terms, costs, and benefits positively influences trust. When transparency aligns with cultural and religious expectations, it significantly enhances loyalty. The study also highlights that consumers with higher financial literacy are more critical in assessing transparency, while those with lower literacy tend to rely more on trust. The results support the hypothesis that transparency fosters trust and long-term loyalty within the insurance industry. Practical implications suggest that insurance companies, particularly in emerging markets like Indonesia, should prioritize transparent communication strategies that align with consumers’ cultural and religious values to build competitive advantages. Future research should explore transparency across different regions and the role of digital tools in enhancing transparency.
Continuance Intention For People Needs A Great Services With Their Cars Pertiwi, R Dewi; Kuswara, Galuh Boga
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Research purposes is for get results study and analysis about influence quality service to continuity intention through mediation brand images on a service companies maintenance car in Bandung. Research methods This use descriptive verification, with analysis in a way descriptive based from tabulation the results of the research instruments that have been carried out shared to respondents and analysis verification with method analysis track. Population in study This is the people of Bandung who have own experience in service maintenance car, so determined as many as 115 respondents as sample for represent the people of Bandung regarding continuity intention in use service maintenance car. Research result show that Quality service No influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with mark significance 0.234 > 0.050 and value negative influence of -9.7%. Quality service influential in a way positive and significant to brand images on a service companies maintenance car in Bandung, with mark significance 0.000 < 0.050 and value influence positive amounting to 68.8%. Quality services and brand images influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with calculated F value 375.411 > F table 3.16 and value influence positive amounted to 87.0%. Brand images influential in a way positive and significant to continuity intention in service companies’ maintenance car in Bandung, with mark significance 0.000 < 0.050 and value influence positive of 92.0%. Brand images can mediate in a way positive and significant quality service to continuity intention in service companies’ maintenance car in Bandung, with mark significance Sobel static test amounting to 9,784 > t table 1,665 and value influence No direct in a way positive amounting to 63.2%.
Co-Authors KUSWARA, GALUH BOGA Taufik, Cevi M