Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Kawanua International Journal of Multicultural Studies
Nassila, Awfa
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effective Communication Methods in Entrepreneurship Case Study of Qism Maqsof Banat STIBA Ar Raayah Sukabumi Khatimah, Husnul; Trisnawati, Dewi; Rimayani, Diana; Nassila, Awfa
Kawanua International Journal of Multicultural Studies Vol 4 No 2 (2023)
Publisher : State Islamic Institute of Manado (IAIN) Manado, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/kijms.v4i2.627

Abstract

This research aims to find out the effective communication methods of Qism Maqshaf Banat STIBA Ar Raayah in entrepreneurship. STIBA Ar Raayah students come from all over the archipelago from Sabang to Merauke which of course consists of various cultures, language dialects and distinctive communication characteristics in enriching the treasures of communication diversity in this pesantren-based college. This research uses a case study method with a qualitative approach supported by interviews, observation, and documentation. The results showed that to achieve effective internal communication, Qism Maqshaf goes through a series of processes, namely by conducting research on the needs and desires of female students and then in a traditional way they spread product reviews, as well as evaluating and providing feedback to suppliers. Qism Maqshaf members always provide the best service for prospective buyers in accordance with the vision and mission of business communication, such as by trying to understand the cultural characters and language dialects of each student who is a customer. Communication that is put forward in muamalah here is persuasive communication, which is to change or influence a person's attitude or behavior so that it acts in accordance with what is expected by the communicator.
Co-Authors Dewi Trisnawati Husnul Khatimah Rimayani, Diana