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All Journal Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Fitria Zaharah, Mela
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH GAYA HIDUP GEN Z TERHADAP TATA KELOLA KEUANGAN PRIBADINYA Maulana, Muhamad Chandra; Hatimatunnisani, Hani; Oktapiani, Syarah; Fitria Zaharah, Mela; De Keizer, Hendriady
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 3 No 1 (2024): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v3i1.278

Abstract

“Gen Z”, or Generation Z was born in late 1997 until 2012. This generation grew up with the internet and digital technology as a thing that distinguishes them from the previous generation. This research aims to analyze how Generation Z’s lifestyle influences personal finance management. Quantitative methods with simple regression and correlation are used in this analysis to measure the statistical relationship between Gen Z lifestyle and personal financial management. A survey of 100 gen z was used as a research sample. The results of the analysis that has been carried out shaw that the Gen Z lifestyle does not have a significant effect on personal financial management. However, positive correlation results show that the positive lifestyle of Gen Z will have a better influence on personal financial management.
Co-Authors De Keizer, Hendriady Hani Hatimatunnisani Maulana, Muhamad Chandra Oktapiani, Syarah