Eri Puspita, Rosana
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The Impact of the Law No 4/2023 on the Development and Strength of the Financial Sector (P2SK): Is Crypto Getting Brighter? Eri Puspita, Rosana; Iskandar, Iskandar; Tandio, Tjondroargo
The International Journal of Financial Systems Vol. 2 No. 1 (2024)
Publisher : Otoritas Jasa Keuangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61459/ijfs.v2i1.39

Abstract

This study aims to analyze crypto market conditions so they can formulate policy recommendations for OJK. Crypto market conditions were observed using a netnographic approach, using a total sample of 6,267 netizen comments. Data was extracted with NAWALA software, processed with NVIVO, and policy selected with MULTIPOL. The results show a better dynamic in the crypto market development in Indonesia after the issuance of the Law, even though many dynamics still occur. This study suggests that the Financial Services Authority (OJK) take different policies in 2024, 2025, and 2026 in supporting the development of crypto assets.
Investigating Intention-to-Use Sharia Financial Technology in New Normal Era Eri Puspita, Rosana; Puput Yanita Senja; Imanda Firmantyas Putri Pertiwi
International Journal of Islamic Business and Economics (IJIBEC) Vol 4 No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v4i2.2705

Abstract

The new normal era has made the digital-based industries have better prospects, including the Sharia fintech industry. This study investigates the influence of knowledge on product, attitude, and intention-to-use related to the Sharia Financial Technology. This study three variables consisting of knowledge on product, attitude, and intention. A quantitative approach was used in this research with a regression test. The data were collected using an online survey of 60 respondents. The results indicated that knowledge on Sharia Fintech affects attitude and intention-to-use Sharia Fintech. The knowledge on product provided a significant influence to shape attitude and intention. Not many studies were conducted on the new normal conditions, including the Sharia fintech industry. For practitioners, this research is possibly useful as a reference to map the Muslim markets in the fintech industry. This study highlighted the importance of fintech in the new normal era to reduce the spread of covid-19 virus
DIGITAL MARKETING FOR HALAL FOOD PRODUCT: THE EFFECT OF CUSTOMER REVIEW, HALAL CONTENT, AND USE OF E-PAYMENT Arsiati, Rira; Eri Puspita, Rosana
Journal of Islamic enterpreneurship and Management Vol 3, No 2 (2023): JIEM: JOURNAL OF ISLAMIC ENTERPRENEURSHIP AND MANAGEMENT
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jiem.v3i2.74-91

Abstract

This research examines the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty with purchasing decisions as an intervening variable at Mie Gacoan. The data used in this research is primary data, using a questionnaire. The questionnaire was distributed to 100 respondents, with the criteria being Muslim generation Z respondents (11-26 years old). The sampling technique used was KMO (Kaiser Mayer Olkin). The analysis techniques used in this research are validity test, reliability test, partial test (t test), simultaneous test (f test), coefficient of determination test, normality test, multicollinearity test, heteroscedasticity test, and Sobel test. The object of this research is Mie Gacoan. The results of this research show that the variables customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on purchasing decisions. Customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on consumer loyalty. In the Sobel test, the purchasing decision variable could mediate the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty.