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Adelia Intan Diah Ayu Pitaloka
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Economics, Econometrics & Finance

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Pengaruh Trust Terhadap Intention To Purchase pada Pembelian Clothing Fashion Zara Oleh Konsumen Kota Surabaya Adelia Intan Diah Ayu Pitaloka
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3518

Abstract

Trust plays an important role in building customer loyalty. Consumers who have built trust towards a brand or company tend to become loyal customers and repurchase consumer products or services. Consumers will also feel more comfortable paying higher prices for products or services that have a higher level of trust. ZARA fashion clothing original products are preferred by consumers in urabaya compared to KW or imitation products. In this case, consumers have become aware of the integrity aspect that arises from the consumer's attitude, where they understand that buying genuine products is more advisable considering the price compared to the existing quality.
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