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Pengaruh Marketing Mix terhadap Keputusan Pembelian Konsumen pada Queen Bakery di Kabupaten Bandung Barat Aldy Santo Hegiarto; Apriyani Regina Putri
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3579

This study aims to determine the influence of marketing mix measured through the dimensions of product, price, place, promotion, people, process, packaging, and physical evidence on the purchasing decisions of Queen Bakery company consumers. This research uses quantitative research methods with quantitative descriptive analysis methods. Sampling using purposive sampling technique with a sample of 100 respondents using the Slovin formula. The data analysis technique used to answer the hypothesis is multiple linear regression analysis using SPSS for windows version 27. Based on the results of data analysis, it shows that partially only the variables Product, Price, Place, Process have a positive and significant effect on the purchasing decisions of Queen Bakery consumers in West Bandung District. While Promotion, People, Packaging, Physical Evidence and Marketing Mix 8P partially does not affect the purchasing decisions of Queen Bakery consumers in West Bandung District. The result of the F test count of 22.930 with a significance level of 0.000 shows that Marketing Mix 8P simultaneously or simultaneously influence the purchasing decisions of Queen Bakery consumers in West Bandung District.

Analsisis Peningkatan Jumlah Pasien terhadap Perkembangan Rumah Sakit Umum Bina Sehat Kabupaten Bandung Salma Divya Ploresita; Aldy Santo Hegiarto
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3582

Bina Sehat General Hospital Bandung Regency is a health service in Bandung Regency that has quite a lot of patients with the availability of Information Systems, Infrastructure Facilities that support services. The formulation of the problem is how the Information System is owned, how to maintain quality and what the hospital contributes to existing human resources. With the results of the study are Information Systems, Infrastructure and good service are interrelated but there are still shortcomings of infrastructure, SIMRS that hamper service. With suggestions to improve SIMRS, add existing and missing infrastructure.

Implikasi Kompensasi dan Motivasi terhadap Kinerja Karyawan pada CV. Jaya Mandiri Perkasa R. Memet R. Mustafa Sabarna; Aldy Santo Hegiarto
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3583

HR play a significant part in the outcome of organization objectives, in light of the fact that the progress of an organization can't be isolated from every one of the jobs of individuals engaged with it. In this study specialists utilized an enlightening examination procedure Subjective exploration stresses quality however comes from interviews, direct perception and other related official reports. Subjective exploration is likewise more worried about the interaction perspective than the outcomes got. This is due to the fact that observing the process will reveal the relationship between the parts being studied much more clearly. This examination is centered around the factors of pay (X1) and Inspiration (X2) on execution at CV.Jaya Mandiri Perkasa which plans to figure out the pay and inspiration that exists in the company.The consequences of the meeting show that workers effectively give productive info and ideas in regards to the improvement of the vehicle armada and administrations at the organization. The execution of enhancements in view of worker ideas is supposed to emphatically affect functional productivity and consumer loyalty, which thus can uphold the development and positive standing of the organization. According to the findings of the study, it is possible to draw the conclusion that CV Jaya Mandiri Perkasa has provided employees with adequate compensation and good motivation, as well as fellow workers and supervisors who have provided employees with mutual respect and good communication, which portrays the workplace in a positive light and makes employees feel at ease.

Personal Branding Mua Nina Make Up pada Media Sosial Instagram @nhrl.n Nina Herlina; Aldy Santo Hegiarto
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3610

MUA offers a variety of make up models through social media, especially Instagram and Facebook, as part of their personal branding. The purpose of this research is to find out the Personal Branding built by MUA Nina Make Up on Social Media Instagram and Facebook @Nhrl.n. Researchers used qualitative research methods with a descriptive approach. The data obtained are from interviews, observation, documentation and literature. While the data analysis technique is by data reduction, data presentation, and conclusion drawing, and data validity testing using source triangulation. The results of the study that MUA Nina Make Up is said to form personal branding using the theory of personal branding concepts from Montoya, namely, specialization: Creating an attractive makeup look, maintaining product quality, and being responsive to consumer needs. Leadership: striving to always meet the needs and trust of consumers. Personality: Being friendly and comfortable. Distinction: unique and flawless makeup look. Appearance: Showing a professional attitude. Harmony and consistency: maintaining make-up quality. Nina's good name is maintained through excellent service and positive customer testimonials.

Peran Gaya Kepemimpinan dan Budaya Organisasi dengan Kinerja Karyawan di CV. Zinnia Indonesia Nur Apriyani; Aldy Santo Hegiarto
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3620

The purpose of this study was to see the impact of leadership style and organizational culture on employee performance at CV.Zinnia Indonesia. The informants used in this study were 3 informants who met the criteria. The results of the study outline that leadership style and organizational culture have a significant impact on employee performance. The leadership style and organizational culture that exists at CV. Zinnia Indonesia is not efficient enough to improve employee performance. With the findings in this study, the leadership style and organizational culture at CV. Zinnia Indonesia to make company policies that can maintain indicators of the role of leadership style and organizational culture.

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Lilin pada Perusahaan CV. Arrifa Studi Kasus di Kota Tasikmalaya Indangayu Surihutami; Aldy Santo Hegiarto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2982

This study aims to analyze the marketing strategies implemented by CV. Arrifa to increase candle sales in Tasikmalaya City. This research focuses on four main elements of the marketing mix: product, price, distribution (place), and promotion. The method used is descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews, direct observation, and field documentation to obtain relevant and comprehensive data.The results show that, in terms of product, CV. Arrifa markets two main types of candles: regular candles and super candles, which are widely used by the public as alternative lighting sources during power outages. The company focuses on the quality of raw materials and flame durability as its main competitive advantages. In terms of pricing, CV. Arrifa sets prices based on market segmentation and product type, and provides pricing flexibility for large-volume purchases or repeat customers. Its distribution strategy remains conventional, through direct sales by a sales team that regularly visits stores, without utilizing digital platforms or online marketplaces. In terms of promotion, CV. Arrifa relies on personal networks, word-of-mouth, special pricing, and the distribution of free product samples to attract new customers. Despite facing challenges such as declining sales due to the emergence of alternative products such as emergency lights, the number of new customers continues to increase due to consistent promotions. However, the company has not yet optimally utilized digital technology in its marketing activities, and sales recording is still done manually. In conclusion, CV. Arrifa needs to innovate its marketing strategy, particularly through the use of digital technology, to increase its competitiveness and expand its market reach amidst increasingly competitive industry conditions.

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