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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi, Bisnis, dan Humaniora
Nugroho, Ibrahim Tri
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Aerospace Engineering Humanities Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Sosialisasi Pencatatan Keuangan pada UMKM Fried Chicken Lazatto di Tigaraksa, Tangerang Nugroho, Ibrahim Tri; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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Abstract

Effective financial recording is a crucial element in managing micro, small and medium enterprises (MSMEs), especially in the context of the fast food industry. This journal examines approaches to socialization and implementation of simple bookkeeping to improve financial recording at Fried Chicken Lazatto MSMEs in Tigaraksa. The method used includes direct training to MSME owners regarding the importance of regular and accurate financial records. The research results show that implementing a simple recording system can improve understanding of cash flow, expenses and daily income. Thus, this journal offers recommendations for the use of financial recording systems that can be adopted by similar MSMEs, promoting the benefits of effective bookkeeping practices in improving the performance and sustainability of MSMEs in the food sector.
Peningkatan Kapasitas UMKM Melalui Sosialisasi Digital Marketing dan Optimalisasi Media Bisnis di Desa Pasirnangka Rachmawati, Rizqi Nur; Nugroho, Ibrahim Tri; Nurlita, Siti; Putra, Alvin Anggarda; Sholahudin, Muhamad Indra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1421

Abstract

The limited digital literacy and low online visibility of micro, small, and medium enterprises (UMKM) in Desa Pasirnangka have hindered their ability to compete in an increasingly digital marketplace. This community service program was designed to address these challenges by strengthening the digital marketing capacity of local business owners. The main objective of the initiative was to introduce practical digital promotion strategies and improve the use of online business tools that can enhance customer reach. The program was implemented through a series of socialization sessions, structured training, and hands-on practice, which included creating Google Maps business points, setting up WhatsApp Business profiles, and designing promotional banners. The results show a significant increase in participants’ understanding of digital marketing concepts, alongside their ability to independently create digital business assets. These improvements contributed to better online discoverability and increased confidence among UMKM in utilizing digital platforms for business development. The program demonstrates that targeted digital literacy interventions can generate meaningful and sustainable impacts on local economic empowerment.
Co-Authors Ahmad Rasyiddin Nurlita, Siti Putra, Alvin Anggarda Rachmawati, Rizqi Nur Sholahudin, Muhamad Indra