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All Journal New Language Dimensions Muria Jurnal Layanan Masyarakat
Kartikasari, Dyah
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Digitalisasi Kepada Pelaku UMKM Batik di Desa Jarum Bayat Klaten Rahmawati, Rahmawati; Tukkeng, Davino Genesis Anderson; Fitriyah, Deby Nailatun; Chandra, Devina Angelin; Kartikasari, Dyah; Rahayu, Eli Puji; Iskandar, Hilman Nur; Kurniawati, Lintang Ajeng; Arrahman, Muhammad Amrullah; Purnomo, Muhammad Fadhil Wahyu; Nabilla, Nabilla; Sundari, Nadila Dwi; Fausta, Rasendriya Farrel Zahran
Muria Jurnal Layanan Masyarakat Vol 6, No 2 (2024): September 2024
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v6i2.13652

Abstract

Desa Jarum di Kecamatan Bayat, Klaten, Jawa Tengah, dikenal sebagai desa wisata batik dengan sejarah panjang dalam produksi batik tulis, cap, dan kombinasi menggunakan pewarna alami. Namun, desa ini menghadapi tantangan dalam pemasaran dan promosi produk batik, terutama dalam era digital. Untuk mengatasi masalah ini, KKN Riset Grup UNS kelompok 142 meluncurkan program digitalisasi UMKM yang bertujuan memberdayakan masyarakat melalui peningkatan keterampilan pemasaran via media sosial dan e-commerce. Program ini berhasil meningkatkan promosi dan penjualan batik, serta mengembangkan potensi pariwisata desa. Selain itu, pelatihan penentuan harga produk membantu menjaga stabilitas harga di pasar. Meskipun program berjalan dengan baik, tantangan terkait konsistensi penerapan dan pengawasan harga masih perlu ditangani. Evaluasi lanjutan tentang dampak teknik copywriting dan pelatihan tambahan mengenai strategi pemasaran digital diharapkan dapat lebih mendukung perkembangan UMKM Batik di Desa Jarum. Antusiasme pelaku UMKM menjadi kunci keberhasilan program ini, dan diharapkan desa ini terus berkembang dengan wawasan baru untuk meningkatkan potensi usaha batik di masa depan.
Lexical Cohesion Used in “National Column” of the Jakarta Post Sumani, Sumani; Kartikasari, Dyah
New Language Dimensions Vol. 3 No. 2 (2022): New Language Dimensions, December 2022
Publisher : English Department, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/nld.v3n2.p82-90

Abstract

A newspaper has three main functions: informing, serving, and entertaining. From a linguistic point of view, especially discourse analysis, it is interesting to analyze how the news can relate to each other and how the news has unity from one element to another. The instrument to relate and unite from one element to another in discourse analysis is called cohesion. Cohesion is a meaningful relationship between two or more elements within the text. Meanwhile, there are two kinds of cohesion, they are grammatical cohesion and lexical cohesion. In this study, the researcher focuses on lexical cohesion. Lexical cohesion is a linguistic device that helps create unity in the text. It occurs when two or more elements in the text are related to their meaning. Besides, it is also viewed as one of the elements that help the reader quickly understand the writer's thoughts. This study mainly analyzes lexical cohesion's types and functions in the "National Column" of The Jakarta Post. The approach of this study is descriptive qualitative. The data sources of this study are "National Column" of The Jakarta Post which is issued from 26th to 30th March, 2012. The data were analyzed based on the theory of Halliday and Hasan's (1976), Taboada (2004), and Tanskanen (2006). This study shows that: (1) lexical cohesion is used in the "National Column" of The Jakarta Post. The types of lexical cohesion which are used are reiteration and collocation. Reiteration used in these columns consists of repetition, synonym, and superordinate. The sequence of lexical cohesion types used the most are collocation, repetition, superordinate, and synonym. (2) each type of lexical cohesion has a vital function. Reiteration is used to reiterate the previous item, either in an identical or somewhat modified form. Collocation indicates the relationship between words that often occur in the same environment. In use, each cohesive lexical device has a substantial and different function. By using lexical cohesion, the sentences relate to each other, making them enjoyable to read.
Co-Authors Arrahman, Muhammad Amrullah Chandra, Devina Angelin Fausta, Rasendriya Farrel Zahran Fitriyah, Deby Nailatun Iskandar, Hilman Nur Kurniawati, Lintang Ajeng Nabilla Nabilla Purnomo, Muhammad Fadhil Wahyu Rahayu, Eli Puji Rahmawati, Rahmawati Sumani . Sundari, Nadila Dwi Tukkeng, Davino Genesis Anderson