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All Journal Jurnal Pengabdian Magister Pendidikan IPA eCo-Fin
Fitriana, Arum
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Economics, Econometrics & Finance Education

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Sosialisasi Digital Marketing dan Pendampingan Pembuatan Website Penjualan pada Aplikasi Maxim untuk Pelaku UMKM Desa Kalisalam Anjarwati, Ani; Hariyanto, Budi; Hermanto; Fitriana, Arum; Nasirruddin, Muhammad; Lusiana; Hasanah, Uswatul; Puspita, Devi; Putri, Siti Julaiha Ananda
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 4 (2024): Oktober-Desember 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i4.8866

Abstract

In improving the products of the “Usaha Mikro Kecil Menengah (UMKM) in society 5.0, the use of social media is very important. One digital marketing solution that can be utilized by UMKM in Kalisalam Village is the Maxim expedition service. The aim of this research is to educate UMKM players regarding the importance of digital marketing and the application of creating sales websites on the Maxim application. The subjects of service are UMKM in Kalisalam Village, totaling 15 MSME. The method used is qualitative descriptive so that the results obtained are an introduction to digital marketing for UMKM players in Kalisalam Village starting from data collection on UMKM in Kalisalam Village, the process of implementing socialization and procedures for creating a sales website on the Maxim application.
Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Dengan Corporate Social Responsibility (CSR) Sebagai Variabel Moderasi Fitriana, Arum; Priantono, Seger; Rustianawati, Mutimmah
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2310

Abstract

This study aims to examine the effect of financial performance on company value with Corporate Social Responsibility as a moderating variable in banking sector companies listed on the Indonesia Stock Exchange in 2021-2023. The research method used is quantitative with an associative approach, the population in this study was 47 banking companies listed on the Indonesia Stock Exchange in 2021-2023, the sample collection technique used purposive sampling with the results of 29 companies. The data source used is secondary data in the form of annual financial reports of banking companies in 2021-2023. Data collection uses documentation techniques. The data analysis technique uses descriptive analysis techniques using the Smart PLS.4 application. The results of the study show that there is an influence between ROI on PBV, while LDR and DER have no effect on PBV. This is also the same as the results that CSR cannot moderate the relationship between financial performance proxied by ROI and LDR except for DER on company value proxied by PBV in banking companies listed on the IDX in 2021-2023.
Co-Authors Anjarwati, Ani Hariyanto, Budi Hermanto Lusiana Nasirruddin, Muhammad Puspita, Devi Putri, Siti Julaiha Ananda Rustianawati, Mutimmah Seger Priantono Uswatul Hasanah, Uswatul