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Perbedaan Strategi Pemasaran Standar vs Lokal (Standardization vs Localization) Adabi, Chesta Fillail
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Advertising is an important element in the formation of values that will shape cultures and behaviors that ultimately determine people's consumption patterns. Advertising is now a powerful weapon for globalized companies to market their products to the world network and form a new era of colonization "Empire of Mind". It is at this point that these global brands need the help of advertising agencies with global networks currently led by six major groups to smooth out these goals. These global advertising agencies are then faced with the choice to create globally standardized ads or special ads that contain local content according to the culture of each country. The results show that in Indonesia advertisements featuring products from global brands are still dominated by global standardization advertisements. This result also occurs in advertisements that air in other countries, especially semiperipheral and peripheral countries. The results also corroborate the Global Consumer Culture Theory which states that global brands will use more uniform and standardized advertisements to reach the entire market. This strategy aims to shape new norms, values, culture and habits. Ultimately, this is so that core countries can continue to offer a wide range of products to semiperipheral and peripheral countries.
Dampak Perencanaan Anggaran, Pengelolaan Utang Dan Tabungan Terhadap Stabilitas Keuangan Mahasiswa Ferdiansa, Miqdamuntaqo; Pandin, Maria Yovita R; Nabilah, Putri; Sodikin, Alvino Oktavierdinand; Adabi, Chesta Fillail
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.883

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak perencanaan anggaran, pengelolaan utang, dan tabungan terhadap stabilitas keuangan mahasiswa akuntansi Universitas 17 Agustus 1945 Surabaya. Stabilitas keuangan merupakan aspek penting yang memengaruhi kesejahteraan akademik dan psikologis mahasiswa, terutama di tengah meningkatnya biaya pendidikan dan kebutuhan hidup. Perencanaan anggaran yang efektif memungkinkan mahasiswa untuk mengalokasikan sumber daya keuangan secara optimal. Di sisi lain, pengelolaan utang yang baik, seperti membatasi jumlah pinjaman dan memastikan pembayaran tepat waktu, menjadi langkah krusial dalam mencegah tekanan finansial yang berlebihan. Selain itu, praktik menabung secara rutin memberikan perlindungan finansial terhadap risiko tak terduga dan memperkuat pondasi kestabilan ekonomi mahasiswa. Jenis penelitian ini memakai penelitian kuantitatif dengan metode yang sudah pernah dilakukan analisis deskriptif dan analisis regresi linear berganda. Proses pengambilan sampel yang dilakukan menggunakan pendekatan dari Isaac dan Michael. Sampel data pada responden berjumlah 32 responden. Penelitian ini menemukan bahwa ketiga variabel tersebut perencanaan anggaran, pengelolaan utang, dan tabungan terhadap stabilitas keuangan memperoleh hasil yang menunjukkan hubungan positif dan signifikan. Mahasiswa yang menerapkan ketiga praktik tersebut menunjukkan ketahanan finansial yang lebih berkualitas dan kemampuan yang bijak dalam mengelola tantangan ekonomi.   This study aims to explore the impact of budgeting, debt management, and savings on the financial stability of accounting students at the University of 17 August 1945 Surabaya. Financial stability is a crucial aspect that influences the academic and psychological well-being of students, especially amidst rising educational costs and living expenses. Effective budgeting enables students to optimally allocate their financial resources. On the other hand, good debt management, such as limiting the amount of loans and ensuring timely payments, is a critical step in preventing excessive financial pressure. Additionally, regular saving practices provide financial protection against unforeseen risks and strengthen the foundation of students' economic stability. This research employs a quantitative approach, utilizing descriptive analysis and multiple linear regression analysis methods. The sampling process was conducted using the approach from Isaac and Michael, resulting in a sample size of 32 respondents. The findings of this study indicate that all three variables budgeting, debt management, and savings have a positive and significant relationship with financial stability. Students who implement these three practices demonstrate higher financial resilience and a more prudent ability to manage economic challenges.