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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Community Service (JCOS)
Wulandari, Nurul Nur Rohmawati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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SOSIALISASI “ISI PIRINGKU” PADA SISWA KELAS 3 SDN 1 KEDUNGPELUK SIDOARJO Arum, Dewi Puspa; Wulandari, Nurul Nur Rohmawati; Darmawan, Marcellinus Aditya Vitro; Purwatitisari, Nursavita
Journal of Community Service (JCOS) Vol. 2 No. 4 (2024)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v2i4.1148

Abstract

Sosialisasi "Isi Piringku" bertujuan untuk meningkatkan pemahaman gizi seimbang pada siswa kelas 3 SDN 1 Kedungpeluk, Sidoarjo. Kegiatan ini dilakukan melalui metode interaktif termasuk video edukatif dan presentasi langsung. Hasil pre-test dan post-test menunjukkan peningkatan signifikan dalam pemahaman siswa tentang pentingnya pola makan yang sehat dan seimbang. Peningkatan ini menunjukkan keberhasilan sosialisasi dalam memperkenalkan konsep gizi seimbang kepada anak-anak. Diharapkan, pengetahuan yang diperoleh dapat diterapkan dalam kehidupan sehari-hari dan disebarluaskan kepada keluarga dan teman-teman mereka.
The Influence Of Personal Branding And Social Media Engagement On Enhypen Fan Loyalty In Surabaya Wulandari, Nurul Nur Rohmawati; Nurhadi
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 2 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.19677

Abstract

The rise of the Korean Wave (Hallyu), especially K-pop, has fostered loyal fan bases globally, including in Indonesia. Enhypen, a prominent K-pop group, has experienced significant growth in fan engagement and loyalty. This research investigates the simultaneous and partial effects of personal branding and social media engagement on fan loyalty among Enhypen fans in Surabaya. Data were collected through purposive sampling with 164 respondents who met specific demographic and behavioral criteria. The study used a structured questionnaire and analyzed the data using statistical tools such as validity and reliability testing, multiple linear regression, and hypothesis testing. The results show that both personal branding and social media engagement have a significant positive influence on fan loyalty, with social media engagement being the more dominant factor. These findings underscore the importance of digital interaction and authentic self-representation in fostering long-term fan relationships. The research offers valuable implications for marketing strategies within the entertainment industry, especially in managing artist branding and digital community engagement.
Co-Authors Arum, Dewi Puspa Darmawan, Marcellinus Aditya Vitro NURHADI Purwatitisari, Nursavita