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All Journal Al-Infaq: Jurnal Ekonomi Islam
Rusdiana, Aam Slamet
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Economics, Econometrics & Finance

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MUSLIM TOURISTS' PURCHASE INTENTION OF HALAL FOOD IN TÜRKIYE Rusdiana, Aam Slamet; Maysyaroh, Siti; Awdalkrem, Hussein
Al-Infaq: Jurnal Ekonomi Islam Al-Infaq: Jurnal Ekonomi Islam, Vol. 15, No. 2 (2024)
Publisher : Fakultas Agama Islam Universitas Ibn Khaldun Bogor, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32507/ajei.v1i2.3232

Abstract

This study aims to explore the purchase intention of halal food products in Türkiye from the perspective of Muslim tourists. This study is a quantitative research using primary data. A total of 130 Muslims who have visited Türkiye became respondents and filled out this research questionnaire. The data obtained were then analyzed using the PLS-SEM method with the help of SmartPLS 3.0 software. The findings of this study indicate that halal credence and NFC (Need for Cognition) do not have a significant direct relationship with halal purchase intention. Both also have no significant indirect relationship with halal purchase intention through halal consumer attitudes as a mediating variable. 
Co-Authors Awdalkrem, Hussein Maysyaroh, Siti