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All Journal Al-Infaq : Jurnal Ekonomi Islam
Awdalkrem, Hussein
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Economics, Econometrics & Finance Education Mathematics

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Muslim Tourists' Purchase Intention Of Halal Food In Türkiye Rusydiana, Aam Slamet; Maysyaroh, Siti; Awdalkrem, Hussein
Al-Infaq: Jurnal Ekonomi Islam Vol. 15 No. 2 (2024)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v15i2.2269

Abstract

This study aims to explore the purchase intention of halal food products in Türkiye from the perspective of Muslim tourists. This study is a quantitative research using primary data. A total of 130 Muslims who have visited Türkiye became respondents and filled out this research questionnaire. The data obtained were then analyzed using the PLS-SEM method with the help of SmartPLS 3.0 software. The findings of this study indicate that halal credence and NFC (Need for Cognition) do not have a significant direct relationship with halal purchase intention. Both also have no significant indirect relationship with halal purchase intention through halal consumer attitudes as a mediating variable.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Maysyaroh, Siti Rusdiana, Aam Slamet