Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Afiful Asrofi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan UMKM Dalam Menghadapi Tantangan Pemasaran di Era Digital: Studi Kasus UMKM Desa Sepulu, Kecamatan Sepulu, Kabupaten Bangkalan Sultan Syah; Afiful Asrofi; Ade Rizaldi Hidayatullah
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i1.719

Abstract

The UMKM training in Sepulu Village, Bangkalan aims to enhance entrepreneurs' abilities to tackle marketing challenges in the digital era. Challenges such as low digital literacy, limited access to technology, and underutilization of digital platforms are major obstacles for UMKM. This study adopts a participatory, need-based approach, encompassing needs analysis, program design, implementation, and post-training evaluation. The training materials cover digital marketing introduction, strategies for using social media and e-commerce, and creative content creation. The results show improved participants' understanding of digital marketing and their ability to leverage technology to expand markets and boost sales. This training is expected to drive UMKM growth, foster relevant marketing innovations, and positively impact the local economy.
Co-Authors Ade Rizaldi Hidayatullah Syah, Sultan -