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All Journal Argopuro: Jurnal Multidisiplin Ilmu Bahasa Argopuro : Jurnal Multidisiplin Ilmu Bahasa
Zahira Rizka Anjani
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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A SEMIOTIC ANALYSIS OF SIGNS FOUND IN MR.DIY CITAYAM CENTER Zahira Rizka Anjani; Diva Shafira Nurhaliza
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 2 (2024): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i2.9573

Abstract

This research focuses on investigating the meaning or idea of ​​signs at the MR.DIY Citayam Center using Peirce’s Triadic model. Using descriptive qualitative method, this research explores how signs can be interpreted and understood through their representamen, object, and interpretant. A total of 30 signs were analyzed, revealing their role in guiding customer behavior, ensuring safety, and enhancing the shopping experience. The findings highlight the effective use of iconic, indexicalm and symbolic signs in communcationg store policies and operational instructions. This study demonstrates the relevance of semiotic in understanding visual communication within modern retail spaces, contributing to a broader comprehension of how signs shape consumer interactions.
A SEMIOTIC ANALYSIS OF SIGNS FOUND IN MR.DIY CITAYAM CENTER Zahira Rizka Anjani; Diva Shafira Nurhaliza
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 2 (2024): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i2.9573

Abstract

This research focuses on investigating the meaning or idea of ​​signs at the MR.DIY Citayam Center using Peirce’s Triadic model. Using descriptive qualitative method, this research explores how signs can be interpreted and understood through their representamen, object, and interpretant. A total of 30 signs were analyzed, revealing their role in guiding customer behavior, ensuring safety, and enhancing the shopping experience. The findings highlight the effective use of iconic, indexicalm and symbolic signs in communcationg store policies and operational instructions. This study demonstrates the relevance of semiotic in understanding visual communication within modern retail spaces, contributing to a broader comprehension of how signs shape consumer interactions.
Co-Authors Diva Shafira Nurhaliza