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All Journal Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Creative Power and Ambition (JCPA)
Hafidz Ainur Rofi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pasar dan Peluang Usaha Syariah di Pantai Anyer, Banten : Potensi dan Tantangannya Hafidz Ainur Rofi
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 1 (2025): Februari: Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i1.2032

Abstract

Increasing awareness of the halal lifestyle among Muslim tourists worldwide opens up great opportunities for the tourism sector. Muslim tourists look for destinations that are not only beautiful, but also in accordance with Islamic principles. Anyer Beach, as one of the leading tourist destinations in Banten Province, displays beautiful natural views and various attractive tourist facilities. This beach is a favorite destination for domestic and foreign tourists, including Muslim tourists who are looking for a halal tourism experience. Even though Anyer Beach has great potential as a halal tourist destination, this sector is still quite new and not yet fully developed. Therefore, market analysis and opportunities for sharia struggle at Anyer Beach are very crucial to identify potential and challenges in the halal tourism sector.
Konsep Pemasaran dalam Sudut Pandang Ekonomi Islam Hafidz Ainur Rofi; Adi Mansah
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 01 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i01.226

Abstract

Marketing is an important aspect in the business world because it maintains the principle of balancing products or services with customers. Over the decades, concept marketing has experienced significant growth and is now considered an integral part of modern business strategy. The aim of this research is to highlight the basic principles of the Islamic viewpoint that are very important for business operations. The methods used include data reduction, data analysis, and prediction of conclusions using quantitative means. The research results show that the concept of sales from an Islamic perspective can also be called sales in a sharia context. In the context of sharia, the concept of sales is different from the conventional one, especially in business transactions, which are based on the principles applied. In sharia marketing, business activities are carried out in accordance with Islamic principles, including the Koran and Hadith, to ensure the fulfillment of faith.
Co-Authors Adi Mansah