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All Journal Huma: Jurnal Sosiologi Hayak Bamara: Jurnal Pengabdian Masyarakat
Rahmadini, Nasifa Noor
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Humanities Environmental Science Social Sciences

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Internalisasi Kearifan Lokal Sebagai Upaya Pelestarian Adat dan Budaya Masyarakat Dayak Kiyu Desa Hinas Kiri Kabupaten Hulu Sungai Tengah Rifani, Muhammad; Damaiyanti, Varinia Pura; Khotimah , Usnul; Rasidah, Miftah; Pratama, Muhammad Daffa'; Permadani, Muhammad Bagus; Rahma SAS, Cindi Novita; Huda, Nurul; Hawa, Siti; Rahmadini, Nasifa Noor; Koso, Difa Salsabila
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/hb.v2i2.414

Abstract

Local wisdom is an identity that reflects the unique values and traditions of the local community. Hinas Kiri Village, which is inhabited by the Dayak Meratus community, has local wisdom that is very important to maintain a balance between modernization and cultural preservation. These values are reflected in the lifestyle that continues to be applied by the community and upholds ancestral culture to this day. This service aims to internalize local wisdom as part of efforts to preserve customs and culture, especially in the Dayak Kiyu community. Thus, visitors can also enjoy seeing and interacting directly with local culture. Therefore, the service team wanted to dig deeper into the local wisdom of the Dayak Community from Hinas Kiri Village. The program implementation is obtained through the following stages, namely; 1) Focus group discussion; 2) Nature school; 3) Village discussion; and 4) Internalization of local wisdom. The method used in this service activity is the live-in method, where researchers live and interact directly with the community. The results of this effort are expected to be a means of preserving traditional culture in Hinas Kiri Village. So that the benefits are not only felt by the local community, but also by tourists. This program is also expected to strengthen public awareness of the importance of local wisdom and its role in encouraging sustainable tourism. Through this program, the service team believes that tourism developed by the Dayak Kiyu Community through its local wisdom can make Hinas Kiri Village superior in terms of promoting cultural tourism while maintaining the typical cultural heritage of Dayak Meratus.
Harmonisasi Alam dan Budaya: Mewujudkan Keberlanjutan Wisata Melalui Peranan Ekonomi Masyarakat Kiyu Desa Hinas Kiri Kabupaten Hulu Sungai Tengah Rahma SAS, Cindi Novita; Damaiyanti, Varinia Pura; Pratama, Muhammad Daffa'; Khotimah , Usnul; Rifani, Muhammad; Rasidah, Miftah; Rahmadini, Nasifa Noor; Hawa, Siti; Koso, Difa Salsabila; Huda, Nurul; Pratama, Muhammad Bagus
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/hb.v3i1.417

Abstract

The shift in tourist preferences toward experience-based tourism and environmental responsibility presents significant opportunities for developing Hinas Kiri Village as a tourist destination. Natural attractions such as the hiking trails of Mount Halau-Halau and the cultural richness of the Dayak Meratus people are the main draws that can be further optimized. The development of this village follows a community empowerment approach through the “live-in” method, where the team resides with the local community to build deeper connections and understand their lifestyle and wisdom. One of the key steps is holding Village Discussions, which explore the community's creative economic potential. The focus is on handicrafts and simpai accessories, which hold high cultural value and can become the village's signature products. These products are expected not only to increase community income but also to introduce Dayak Meratus culture to visiting tourists. Community empowerment is carried out through various trainings, including craft skills, business management, and marketing. Additionally, collaboration with the government and tourism-aware groups (POKDARWIS) is crucial for creating a sustainable tourism ecosystem. Infrastructure support, such as road access, tourism facilities, and appropriate promotion, is needed to make the village's tourism potential more widely known and attract tourists. However, this development must be carried out wisely, balancing economic growth, cultural preservation, and environmental sustainability. The natural environment and customs of the Dayak Meratus people are important identities that must be preserved and are expected to develop sustainably, providing economic benefits for the local community while preserving cultural heritage and maintaining the natural environment, which is the village's primary asset.
Strategi Personal Branding Akun @banjarnyaman pada Platform Tiktok sebagai Media Promosi Kuliner Lokal Rahmadini, Nasifa Noor; Hidayah, Sri
Huma: Jurnal Sosiologi Vol. 5 No. 1 (2026)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/h-js.v5i1.631

Abstract

The rise of culinary content on social media has led food influencers to go beyond merely showcasing food visuals, they also craft personal identities to earn audience trust and engagement. This study aims to describe and analyze how the Tiktok account @banjarnyaman builds its branding as a food influencer through various communicative elements such as language style, visuals, voice-over, and distinctive slogans or jargon. The research uses a descriptive qualitative approach with both primary and secondary data sources, conducted in Banjarmasin City, focusing primarily on Tiktok as a digital platform. Data collection techniques include participatory observation, in-depth interviews, and documentation, analyzed using the Miles and Huberman model. The findings reveal that @banjarnyaman successfully constructs a strong and consistent self-image through expressive voice-overs, a mix of Banjar and casual language, and a unique slogan, “Endol Takendol Kendol,” that fosters emotional closeness with the audience. The personal branding displayed is a communicative process shaped by local preferences and digital habits. The audience responds positively and feels emotionally connected, while MSMEs perceive the account as a credible promotional platform. These findings are analyzed using Eriyanto’s branding theory and Stuart Hall’s encoding/decoding theory to understand the formation of self-image and the meanings interpreted by the audience. Future research is suggested to explore other food influencers’ strategies in building cross-segment audience connections and to examine the broader impact on consumption patterns in society.
Co-Authors Damaiyanti, Varinia Pura Hidayah, Sri Khotimah , Usnul Koso, Difa Salsabila Muhammad Rifani, Muhammad Nurul Huda Permadani, Muhammad Bagus Pratama, Muhammad Bagus Pratama, Muhammad Daffa' Rahma SAS, Cindi Novita Rasidah, Miftah Siti Hawa