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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Meytianni, Devia Fajar
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat Meytianni, Devia Fajar; Meliana, Vina
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4353

Abstract

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.
Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat Meytianni, Devia Fajar; Meliana, Vina
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4353

Abstract

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.
Co-Authors Vina Meliana, Vina