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All Journal Akuntansi Pajak dan Kebijakan Ekonomi Digital
Wanda Nabilatuzzahro
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Citra Merk dan Harga Terhadap Loyalitas Pelanggan pada Mie Gacoan Lippo Yasin Yasin; Asih Susanti Putri; Wanda Nabilatuzzahro; Pupung Purnamasari
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 1 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i1.807

Abstract

The purpose of this study was to analyse the effect of brand image and price on customer loyalty of Mie Gacoan in Lippo. The method used was a questionnaire distributed to 100 respondents. The results of the analysis show that brand image is good for price and customer loyalty. This research recommends Mie Gacoan to maintain its brand image and consider an attractive pricing strategy.
Co-Authors Asih Susanti Putri Pupung Purnamasari Yasin Yasin