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All Journal Journal of Advanced Technology and Multidiscipline (JATM)
Rahmania, Rizky Astari
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Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Strategi Penetapan Harga pada Dual-channel Supply Chain dengan Mempertimbangkan Diskon dan Layanan Penjualan Rahmania, Rizky Astari; Aisyah, Safira Nur; Agata, Novelia; Muthi'ah, Aisyah Dewi
Journal of Advanced Technology and Multidiscipline Vol. 3 No. 2 (2024): Journal of Advanced Technology and Multidiscipline
Publisher : Faculty of Advanced Technology and Multidiscipline Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jatm.v3i2.66517

Abstract

Driven by increasing internet usage, Indonesia is experiencing a significant rise in e-commerce activities, with transactions projected to grow from 66 million to 99 million by 2029. This growth necessitates a hybrid approach combining online and offline sales channels to maximize market coverage. However, this dual-channel strategy poses challenges in pricing, as customer preferences heavily influence purchasing decisions. This study analyzes pricing strategies within a dual-channel supply chain (DCSC). It examines two main scenarios, centralized and decentralized systems, to determine optimal pricing strategies considering in-sales service and discount. The decentralized system employs a Stackelberg game model, where the manufacturer sets prices first, followed by the retailer. A clothing company is used as a practical case study to apply these mathematical formulations. The study highlights how parameter variations such as customer preferences, service, and unit costs influence price. Notably, the decentralized system often results in higher profitability than the centralized approach under specific conditions. Sensitivity analysis further reveals that while some parameters remain stable, customer preferences significantly affect pricing decisions. A preference for online shopping tends to favor a centralized strategy, indicating that coordinated pricing can mitigate channel cannibalization risks. The study underscores the complex interplay between pricing strategies, discounts, and in-sales services in dual-channel supply chains
Optimizing Spare Parts Inventory Management of Truck Dealer Services using Forecasting Methods and Continuous Review System Approach Rahmania, Rizky Astari; Indriani, Novera; Wulandari, Chandrawati Putri
Journal of Advanced Technology and Multidiscipline Vol. 3 No. 2 (2024): Journal of Advanced Technology and Multidiscipline
Publisher : Faculty of Advanced Technology and Multidiscipline Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jatm.v3i2.66530

Abstract

A truck dealership company, specializing in maintenance, repair, and spare parts sales, faces stockout challenges that hinder its ability to meet demand for moving code 1 spare parts. The absence of effective forecasting methods and safety stock policies exacerbates these issues. This study aims to optimize inventory management by identifying suitable forecasting methods and implementing the Continuous Review System (CRS) to establish safety stock and reorder points as the parameter for procurement planning. The results indicate that the Double Exponential Smoothing (DES) method effectively predicts demand, while the Monte Carlo simulation method performs better for spare part 493051110L. The CRS approach improves the fill rate and reduces stockout risks, ensuring better inventory management for the company. These findings provide a framework for the company to enhance its spare parts inventory strategy, contributing to improved service reliability and operational efficiency.
Co-Authors Agata, Novelia Aisyah, Safira Nur Chandrawati Putri Wulandari Indriani, Novera Muthi'ah, Aisyah Dewi