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All Journal JURNAL MUTIARA AKUNTANSI Journal of Innovation Research and Knowledge IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Wilda Sari
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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PENGARUH KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA KEUANGAN UMKM: ANALISIS MODERASI LITERASI KEUANGAN Setiawan, Aris; Rizki Fakhrul Yahya; Rina Mayasafitri; Wilda Sari
JURNAL MUTIARA AKUNTANSI Vol. 9 No. 2 (2024): Jurnal Mutiara Akuntansi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jma.v9i2.5634

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi sumber daya manusia (SDM) terhadap kinerja keuangan UMKM di Kota Pontianak, dengan literasi keuangan sebagai variabel moderator. Penelitian ini menggunakan metode kuantitatif dengan subjek penelitian adalah pelaku UMKM di Kota Pontianak. Teknik sampling yang digunakan adalah purposive sampling yang disebarkan melalui kuesioner dan Google Form. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Kompetensi SDM dan literasi keuangan merupakan dua faktor penting yang dapat mempengaruhi kinerja keuangan UMKM. kompetensi SDM dan literasi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Literasi keuangan mampu memoderasi atau memperkuat pengaruh kompetensi SDM terhadap kinerja keuangan UMKM. Hasil penelitian ini diharapkan dapat menjadi sumber referensi bagi UMKM dalam menjalankan kegiatan usahanya dan menjadi bahan referensi penelitian selanjutnya.
PENGARUH PERSONAL SELLING DAN SALES PROMOTION TERHADAP PURCHASE INTENTION PADA PRODUK DIABETASOL (STUDI KASUS KONSUMEN PT. KALBE NUTRITIONAL RS.SYAFIRA PEKANBARU) Erik Estrada; Wilda Sari; Heffi Christya Rahayu
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9756

Abstract

The research aims to: 1) Analyze the influence of personal selling on purchase intention for Diabetasol products at PT. Kalbe Nutritional Pekanbaru, 2) To analyze the influence of sales promotion on purchase intention for Diabetasol products at PT. Kalbe Nutritional Pekanbaru. Based on the type of data and analysis, this research uses a quantitative type of research, which explains the causal relationship between variables through testing hypotheses that have been previously formulated. The location of this research was carried out at PT. Kalbe Nutritional Pekanbaru in July 2024. The data collection technique in this research used a non-probability sampling technique with purposive sampling. Data collection for this research used a questionnaire with 100 respondents. Data collection methods use primary and secondary data. The research results show that the variables Personal Selling and sales promotion have a significant influence simultaneously on purchase intention.
Optimalisasi Proses Pendaftaran Produk UMKM ke Ritel: Studi Kasus pada Usaha Stik Talas Setiawan, Aris; Rizki Fakhrul Yahya; Jaurino; Wilda Sari
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 3 No. 3 (2024): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v3i3.1165

Abstract

This service aims to help Stik Talas MSMEs to register products in retail businesses. This service begins with the observation process, administrative management, dissemination and preparation of service activity reports. The service team educates partners about the importance of improving the quality and quantity of their products. In this activity, education is also given on the importance of expanding the market to sell their products. Furthermore, the service team helped Stik Talas MSMEs to fill in the forms on the digital application that must be fulfilled by business owners if they want to market their products in retail businesses. All documents that must be inputted into the system have been carried out jointly between the service team and partners. The success of this activity is expected to spur all MSMEs to continue to increase the marketing expansion of their products so that it will have an impact on increasing the sales volume of business products.
Co-Authors AA Sudharmawan, AA Aris Setiawan Erik Estrada jaurino Rina Mayasafitri Rizki Fakhrul Yahya