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All Journal Al-Kharaj: Journal of Islamic Economic and Business El-Qist : Journal of Islamic Economics and Business (JIEB)
Wardi, Fithriah
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Economics, Econometrics & Finance Library & Information Science Social Sciences

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Optimalisasi Manajemen Pemasaran Usaha Tour dan Travel PT. Nur Haramain Mulia ali, muhammad zakaria; Putriani, Erin Nur; Wardi, Fithriah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5205

Abstract

Nur Haramain Mulia is a company that is relatively fast growing by having branches in the Sidoarjo, Madura, Lumajang and Aceh areas. This is the basis for the researcher to find out the optimization of marketing management of the Tour and Travel business of PT. Nur Haramain Mulia. In this case, the researcher will focus on the Umrah business which is in demand by many pilgrims because of the long waiting list for Hajj. The research method used in this study is the Qualitative Descriptive Method. Then the researcher also used the SWOT Analysis method. For strengths and weaknesses, they come from the internal environment while opportunities and obstacles come from the external environment (Suriano, 2022). The following is an analysis of the Swot of PT Nur Haramain Mulia 1. Strengths such as: Conducting effective marketing and promotion through various media, such as websites, social media, advertisements, and exhibitions, to reach a wide target market following PT Nur Haramain Mulia IG Nur Haramain Mulia social media with 2374 followers. Fb Nur. Haramain. Mulia has 4900 followers. YouTube Nur Haramain Mulia with 1031 followers. TikTok Nur Haramain Mulia with 2894 followers and 30.6 thousand likes. 2. Weakness: There is a change in the price from what is stated in the brochure. 3. Opportunity: PT Nur Haramain Mulia has become the first Umrah bureau in Probolinggo Regency that has an official permit from the Ministry of Religious Affairs. This makes PT Nur Haramain Mulia better known by the community, especially the Probolinggo area.4. Threat: The emergence of a new Umrah bureau with an attractive pricing and service strategy.
Digital Based Decision Formation Model in Indonesia with a Theory Planned Behavior Approach: Empirical Evidence of BSI Mobile Banking Tahir, Atika; Rasbi, Muhammad; Ruslan, M; Wardi, Fithriah
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 14 No. 2 (2024): October
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2024.14.2.206-223

Abstract

This study aims to explore the psychological and behavioral factors influencing digital infaq decision-making among Indonesian users of BSI Mobile Banking, using the Theory of Planned Behavior (TPB) framework. Employing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were gathered from 115 purposively selected respondents. The findings confirm that attitudes, subjective norms, and perceived behavioral control significantly shape behavioral intention, which in turn strongly predicts digital infaq decisions. Among these, perceived behavioral control exhibits the most substantial influence on intention. Notably, intention fully mediates the relationship between psychological antecedents and actual decisions. This study contributes to global scholarship on digital Islamic finance by empirically validating the TPB model in the context of faith-driven financial behavior in emerging economies. It highlights the growing role of digital trust, user confidence, and social influence in shaping online charitable practices. The research offers practical implications for Islamic financial institutions to enhance user engagement by improving digital literacy, platform usability, and trust-building mechanisms. Future research should consider broader samples, incorporate variables such as risk perception and digital ethics, and conduct cross-national comparisons to assess the generalizability of the digital infaq decision-making model.
The Effect Of Islamic Corporate Governance, Current Ratio, Total Asset Turnover And Intellectual Capital On Profitability (Study on Sharia Commercial Banks registered with the Financial Services Authority (OJK) for the 2018-2022 period) aristama, Faisal; Hanif, Hanif; Iqbal, Muhammad; Wardi, Fithriah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 1 (2024): All articles in this issue include authors from 5 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i1.4973

Abstract

Profitability is a measurement of the financial performance of Islamic banks, which is the company's ability which is shown through the management of the use of total assets related to the company's operational activities. The better the management of total assets, the higher the profit obtained. This study aims to analyze the effect of Islamic corporate governance, current ratio, total asset turnover and intellectual capital on profitability. The companies studied are Sharia Commercial Banks as many as 10 companies for five years with the period 2018-2022.The method used in this study is the multiple linear regression analysis method with the help of the SPSS 23 program. Data collection techniques are carried out with documentation techniques with secondary types of data, namely in the form of financial statements of Islamic commercial bank companies registered with the Financial Services Authority for the 2018-2022 period.The results in this study show that Islamic corporate governance has a positive effect on profitability, current ratio has a positive effect on profitability, total asset turnover has a positive effect on profitability and intellectual capital has a positive effect on profitability
Optimalisasi Manajemen Pemasaran Usaha Tour dan Travel PT. Nur Haramain Mulia ali, muhammad zakaria; Putriani, Erin Nur; Wardi, Fithriah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5205

Abstract

Nur Haramain Mulia is a company that is relatively fast growing by having branches in the Sidoarjo, Madura, Lumajang and Aceh areas. This is the basis for the researcher to find out the optimization of marketing management of the Tour and Travel business of PT. Nur Haramain Mulia. In this case, the researcher will focus on the Umrah business which is in demand by many pilgrims because of the long waiting list for Hajj. The research method used in this study is the Qualitative Descriptive Method. Then the researcher also used the SWOT Analysis method. For strengths and weaknesses, they come from the internal environment while opportunities and obstacles come from the external environment (Suriano, 2022). The following is an analysis of the Swot of PT Nur Haramain Mulia 1. Strengths such as: Conducting effective marketing and promotion through various media, such as websites, social media, advertisements, and exhibitions, to reach a wide target market following PT Nur Haramain Mulia IG Nur Haramain Mulia social media with 2374 followers. Fb Nur. Haramain. Mulia has 4900 followers. YouTube Nur Haramain Mulia with 1031 followers. TikTok Nur Haramain Mulia with 2894 followers and 30.6 thousand likes. 2. Weakness: There is a change in the price from what is stated in the brochure. 3. Opportunity: PT Nur Haramain Mulia has become the first Umrah bureau in Probolinggo Regency that has an official permit from the Ministry of Religious Affairs. This makes PT Nur Haramain Mulia better known by the community, especially the Probolinggo area.4. Threat: The emergence of a new Umrah bureau with an attractive pricing and service strategy.
Co-Authors ali, muhammad zakaria aristama, Faisal Hanif Hanif Muhammad Iqbal Rasbi, Muhammad Ruslan, M Tahir, Atika