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All Journal International Journal of Computing Science and Applied Mathematics
Kurdhi, Nughthoh Arfawi
Department of Mathematics, Faculty of Mathematics and Natural Sciences, Universitas Sebelas Maret University Researcher, Industrial Engineering and Innovation Sciences, Eindhoven Univer-sity of Technology, The Netherlands
Computer Science & IT Education Mathematics

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Marketing Refurbished Products with Carbon-Emission-Constraint Policy and Consumer Behavior: Offline vs. Online Channels Kurdhi, Nughthoh Arfawi; Pradana, Yahya Putra; Pratama, Yogi Pasca; Kurniawan, Vika Yugi
(IJCSAM) International Journal of Computing Science and Applied Mathematics Vol 10, No 2 (2024)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24775401.v10i2.21947

Abstract

Refurbished products, which are repaired or restored to a like-new condition, offer a more sustainable alternative to new products by extending their lifecycle. However, the marketing of refurbished products faces several chal-lenges, including consumer perception, trust, and the impact of carbonemission-constraint policies. This study aims to address these challenges and provide recommendations for effective marketing strategies. We explore the marketing of refurbished products within the context of carbon-emission-constraint policies, specifically comparing offline and online channels. We present two channel models, with the first model, referred to as Model O, fo-cusing on marketing refurbished products through the manufacturer’s own e-commerce channel. The second model, known as Model T, explores the al-ternative approach of outsourcing the marketing activity to a third-party en-tity. Carbon-emissionconstraint policies impose restrictions on businesses’ carbon footprint, affecting their marketing strategies. Businesses must navi-gate these policies while effectively promoting refurbished products to envi-ronmentally conscious consumers. By addressing the challenges faced in marketing refurbished products with carbon-emission-constraint policies, consumer behavior, and comparing offline and online channels, this thesis aims to provide valuable insights for businesses and policymakers to effec-tively promote sustainable consumption and contribute to a more environ-mentally conscious industry.
Co-Authors Kurniawan, Vika Yugi Pradana, Yahya Putra Pratama, Yogi Pasca