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All Journal Jurnal Spektrum Komunikasi Jurnal Audiens
Fatiya Zahida
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Ekspansi Politik Dinasti Jokowi: Peirce's Semiotic Study on the cover of Tempo Magazine Fatiya Zahida; Nasution, Nadya Amalia
Jurnal Audiens Vol. 5 No. 4 (2024): December
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i4.504

Abstract

Media coverage plays a crucial role in shaping public perception of political dynamics in Indonesia, particularly through visual representations. The increasing concerns about political dynasties and their impact on democratic processes have become a significant issue in Indonesian politics.  This research applies Charles Sanders Peirce's semiotic theory to analyze the cover of Tempo magazine using qualitative research. The study aims to reveal the essential messages and ideological constructions conveyed to the audience by examining the signs, symbols, and meanings embedded in the cover design. The analysis focuses on the cover of Tempo magazine's 02 June 2023 edition, "Political Expansion of the Jokowi Dynasty." Through a detailed semiotic study, this research reveals how Tempo magazine utilises visual and textual elements to communicate its editorial stance, attract readers, and reflect contemporary socio-political issues. The results of the study are based on the analysis of Peirce's semiotic theory, namely that Tempo magazine, through the illustrations on its cover, succeeded in conveying a message about the political expansion of the Jokowi dynasty through the use of solid symbols and effective visual signs, including analysis through icons, indexes, and symbols. These results significantly contribute to a deeper understanding of media semiotics and how magazine covers can influence public perception.
Pengaruh Word of Mouth: Keputusan Orang Tua Milenial dalam Memilih Sekolah Islam Terpadu Fatiya Zahida; Mulyadi
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.906

Abstract

This study examines how word of mouth (WOM) influences millennial parents in Bandarlampung when selecting an Integrated Islamic School (SIT). Using a quantitative approach, data were collected from 61 respondents across six SITs. Validity and reliability tests confirmed the quality of the instrument (Cronbach’s Alpha = 0.901). Statistical analysis using ANOVA and simple linear regression revealed that WOM significantly affects school choice (F = 76.121, p < 0.001), with a strong correlation (R = 0.751) and R² = 0.563, indicating that WOM explains 56.3% of the variance in school choice decisions. Further analysis shows that interpersonal recommendations—particularly from friends (39.3%) and family (26.2%)—are more influential than information from social media (19.7%) or brochures (14.8%). These findings support the Source Credibility Theory, emphasizing that trusted sources have greater persuasive power. They also align with Social Influence and Diffusion of Innovations theories, demonstrating how community networks influence parental behavior, particularly among digital-native millennial parents. Practically, SITs should build strong parent communities, encourage testimonials both offline and online, and maintain high service quality to reinforce positive word of mouth (WOM). Managing Word of Mouth (WOM) strategically can increase school visibility and trustworthiness. This study contributes to understanding behavioral patterns among millennial parents in educational contexts. Future research may explore other influencing factors, such as educational values, digital engagement patterns, or comparisons across different school types and regions..  
Co-Authors MULYADI Nadya Amalia Nasution