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All Journal Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Dwi Arifianto, Budi
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Languange, Linguistic, Communication & Media Social Sciences

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Menentang Stereotip Gender dalam Iklan SKINTIFIC x Fimela – International Women’s Day 2024 Hanifah, Nurul; Faturrochman, Azis; Dwi Arifianto, Budi
Jurnal Audiens Vol. 5 No. 4 (2024): December
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i4.542

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana iklan "Skintific x Fimela" mendekonstruksi stereotip gender perempuan melalui pendekatan semiotika Roland Barthes. Dengan menganalisis elemen visual, teks narasi, dan simbol-simbol dalam iklan, penelitian ini mengungkap bahwa iklan tersebut menampilkan perempuan sebagai sosok yang kuat, berprestasi, dan mampu melampaui batas-batas tradisional, seperti menjadi atlet bela diri dalam arena internasional. Narasi yang disampaikan tidak hanya mendorong perempuan untuk melampaui stereotip gender, tetapi juga menginspirasi audiens untuk percaya pada kemampuan mereka dalam mencapai impian. Selain itu, konteks perayaan Hari Perempuan Internasional semakin memperkuat pesan kesetaraan gender dan pemberdayaan perempuan yang menjadi inti dari iklan ini. Temuan ini menunjukkan bahwa iklan "Skintific x Fimela" tidak sekadar mempromosikan produk, tetapi juga mengedepankan nilai-nilai sosial yang mencerminkan pemberdayaan perempuan modern yang inspiratif dan mandiri.
Instagram Social Media Content Production Management On the @mayakorneliaa Account as a Traveler Vlogger with a Focus on Content in The Country of Nepal Muhammad Arya Adhi Maulana; Dwi Arifianto, Budi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study analyzes the management of Instagram content production on the @mayakorneliaa account, which is independently managed by a travel vlogger with a focus on content creation in Nepal. In this phase of digital content, it is important to understand the content production strategies carried out independently. This study uses a qualitative method with a case study approach, then collects data in the form of interviews conducted via Zoom and analysis of Instagram content archives. This study refers to the POAC (Planning, Organizing, Actuating, Controlling) framework to examine each stage of the content production process. The results show that strategic planning, such as selecting destinations that are rarely covered and formulating main content themes, can increase visibility. Tools such as the DJI Pocket 3 camera were chosen for their portability and visual quality, supporting the production organization process. Content execution combines a structured rundown with spontaneous filming to capture authentic moments. Control is exercised through engagement metrics such as views, likes, and comments; one spontaneous piece of content achieved 5.3 million views, while one planned piece only received 12,000 views. This study also identified challenges faced by content creators when producing content in the target country, such as time and resource constraints. Data validity was maintained through triangulation between interview results and documentation. The conclusions of this study confirm that effective content production strategies and active audience engagement significantly contribute to the growth and engagement of independently managed travel vlogger accounts on Instagram.  
Co-Authors Faturrochman, Azis Muhammad Arya Adhi Maulana Nurul Hanifah