Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal KOLOKIUM: Jurnal Pendidikan Luar Sekolah
Dwi Saputri, Cindy Chareynina
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Shopee Advertising, Online Customer Reviews, and Online Customer Ratings on Purchase Interest on the Shopee Marketplace Dwi Saputri, Cindy Chareynina; Hariasih, Misti; Sari, Dewi Komala
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.903

Abstract

Technological advances have resulted in changes in consumer behavior, from offline shopping to online shopping. This study aims to determine the effect of Shopee advertising, online customer reviews, and online customer ratings on purchase interest in the Shopee marketplace. This study uses a quantitative method with the population being Shopee marketplace users in the Sidoarjo area. The sampling technique for this study uses non-probability sampling with a purposive sampling method and the number of respondents is 100 people. The data collection technique is carried out by distributing questionnaires measured on a Likert scale. The data analysis technique for this study uses multiple linear analysis with the help of the Statistical Package for the Social Sciences version 22.0 for Windows program. The results of this study prove that Shopee advertising, online customer reviews, and online customer ratings have an effect on purchase interest, while the effect is positive and significant.
Co-Authors Dewi Komala Sari Misti Hariasih