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All Journal Digital Zone: Jurnal Teknologi Informasi dan Komunikasi
Muqorobbin
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Computer Science & IT Engineering

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Implementation of Virtual Try-On Product to Enhance Customer Satisfaction Dawis, Aisyah Mutia; Ardhani, Rahmad; Setiyanto, Sigit; Khasanah, Aulia Uswatun; Muqorobbin; Tantra, Handoko
Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Vol. 15 No. 2 (2024): Digital Zone: Jurnal Teknologi Informasi dan Komunikasi
Publisher : Publisher: Fakultas Ilmu Komputer, Institution: Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/digitalzone.v15i2.20845

Abstract

In the digital age, customer experience is key to business success. Augmented Reality (AR) technology offers immense potential to enhance the shopping experience, particularly through virtual try-on features. This research aimed to analyze the impact of implementing AR Product, specifically the virtual try-on feature, on customer satisfaction at PT Dua Naga Kosmetindo. The study employed the System Development Life Cycle (SDLC) waterfall model to develop and implement the virtual try-on feature on the E-Colux website. Black Box testing and User Acceptance Testing (UAT) were conducted to assess the success of the implementation and user acceptance levels. Black Box testing revealed a 100% success rate, while UAT yielded an average score of 87.7%. The results indicated a significant positive correlation between the use of virtual try-on and customer satisfaction, particularly in the dimension of product satisfaction (86%-95%). Female respondents and younger generations exhibited higher satisfaction levels. This research demonstrates that the implementation of virtual try-on can significantly enhance customer satisfaction. However, further research with a larger and more diverse sample is needed to generalize these findings. Additionally, studies on the long-term impact of virtual try-on on customer loyalty and business performance are warranted.
Co-Authors Aisyah Mutia Dawis Ardhani, Rahmad Aulia Uswatun Khasanah Sigit Setiyanto Tantra, Handoko