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PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK Azazi, Anwar; Alaydrus, Hafidz Rifqi; Ariandini, Aulia; Agustin, Dela; Pratama, Agung Hidayat; Bosrin, Adrian
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2024)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v4i3.2848

Abstract

The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotional content, and new product development. The orphanage now has a more effective digital marketing strategy, attractive promotional content, and a new product (amplang) to market.
PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK Azazi, Anwar; Alaydrus, Hafidz Rifqi; Ariandini, Aulia; Agustin, Dela; Pratama, Agung Hidayat; Bosrin, Adrian
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v4i3.2848

Abstract

The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotional content, and new product development. The orphanage now has a more effective digital marketing strategy, attractive promotional content, and a new product (amplang) to market.
The Influence of Transformational Leadership and Perceived Organizational Support on Employee Performance through Organizational Citizenship Behavior and Job Satisfaction Bosrin, Adrian; Fitriana, Ana; Marumpe, Dody Pratama; Daud, Ilzar; Mufrihah, Mazayatul
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1943

Abstract

This study aims to examine the effects of transformational leadership and perceived organizational support on employee performance, with organizational citizenship behavior and job satisfaction as mediating variables. A quantitative approach was employed using a survey method involving 228 employees selected through accidental sampling. Data were collected using Likert-scale questionnaires and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results reveal that transformational leadership has a significant negative direct effect on employee performance, while perceived organizational support does not have a significant direct effect. However, both transformational leadership and perceived organizational support have positive and significant effects on organizational citizenship behavior and job satisfaction. Furthermore, organizational citizenship behavior and job satisfaction positively and significantly influence employee performance and serve as mediating variables. These findings indicate that improving employee performance is more effectively achieved through fostering positive work attitudes and discretionary behaviors rather than relying solely on direct leadership influence. The study highlights the importance of strengthening supportive organizational climates and enhancing employee satisfaction to sustain performance outcomes.