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Analisis Kepuasan Pelanggan Terhadap Kualitas Produk Chatime Di Sun City Mall Sidoarjo Agym Mahendra Alamsyah; Nova Rahma Dhani; Talabiah Susilowati; Laura Sitho Devi; Nindya Kartika Kusmayati
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 3 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada Penelitian ini memiliki tujuan untuk mengetahui analisis kepuasan pelanggan pada kualitas produk Chatime di Sun City Mall Sidoarjo. Kepuasan pelanggan merupakan salah satu tingkatan dimana kebutuhan, keinginan dan harapan dari pelanggan bisa terpenuhi yang akan memberikan dampak pada terjadinya pembelian ulang atau kesetiaan yang berkelanjutan pada pelanggan. Indikator - indikator yang diambil pada penelitian ini yaitu kualitas rasa, kualitas varian menu, serta kualitas pada pelayanan. Pada penelitian ini metode yang digunakan adalah metode deskriptif kualitatif dengan meneliti pada kepuasan pelanggan terhadap indikator - indikator dalam kualitas produk. Hasil dalam penelitian ini menunjukkan bahwa indikator dari kualitas Chatime di Sun City Mall Sidoarjo berupa rasa, varian menu dan pelayanan sangat memberikan pengaruh positif dan sangat signifikan terhadap kepuasan pelanggan.
Pengaruh Penggunaan E-Wallet Dan Gaya Hidup Terhadap Pola Belanja Mahasiswa STIE Mahardhika Surabaya Nova Rahma Dhani; Laura Sitho Devi; Talabiah Susilowati; Nindya Kartika Kusmayati
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.214

Abstract

In today's digital era, the use of e-wallets is increasingly widespread and has begun to influence shopping habits, especially among students. Along with changes in lifestyle that are increasingly consumptive, shopping patterns have also shifted. This study raises two main factors, namely E-Wallet Use and Lifestyle, to see their influence on the shopping patterns of STIE Mahardhika Surabaya students. The approach used is quantitative with a survey method, where data was obtained through a questionnaire from 55 respondents and analyzed using multiple linear regression through SPSS. The results of the F test show a significance value of t table 2.007, while the lifestyle variable has a significance value of 0.003, with a calculated t of 3.109 which is greater than the t table 2.007. Therefore, it can be concluded that both have a significant partial influence on student shopping patterns
Pengaruh Penggunaan E-Wallet Dan Gaya Hidup Terhadap Pola Belanja Mahasiswa STIE Mahardhika Surabaya Nova Rahma Dhani; Laura Sitho Devi; Talabiah Susilowati; Nindya Kartika Kusmayati
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.214

Abstract

In today's digital era, the use of e-wallets is increasingly widespread and has begun to influence shopping habits, especially among students. Along with changes in lifestyle that are increasingly consumptive, shopping patterns have also shifted. This study raises two main factors, namely E-Wallet Use and Lifestyle, to see their influence on the shopping patterns of STIE Mahardhika Surabaya students. The approach used is quantitative with a survey method, where data was obtained through a questionnaire from 55 respondents and analyzed using multiple linear regression through SPSS. The results of the F test show a significance value of t table 2.007, while the lifestyle variable has a significance value of 0.003, with a calculated t of 3.109 which is greater than the t table 2.007. Therefore, it can be concluded that both have a significant partial influence on student shopping patterns