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Azzahara, Aisyia
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Strategi Pengembangan Pariwisata Berbasis Potensi: Analisis SWOT Desa Wisata di Sekitar Candi Borobudur Yubdina, Salma; Rini, Dewi Kartika; Maharani, Ni Made Shinta Dwi; Khairiyah, Nurul; Prasetyo, Andre Dwi; Azzahara, Aisyia
JURNAL NASIONAL PARIWISATA Vol 14, No 2 (2024): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.100577

Abstract

The potential of the tourism sector plays an important role in supporting local and global economic growth. The trend of developing rural tourism or tourist villages is interesting to study, considering that each region in Indonesia has its own natural and cultural wealth. One of them is the tourist village in the Borobudur area. This study aims to explore the tourism potential in these villages using a SWOT analysis, focusing on their natural and cultural heritage represented by Borobudur Temple. The Village Economic Center, which was built on the initiative of the government, aims to increase economic opportunities by utilizing local wisdom in offering accommodation and cultural experiences, thereby extending the length of stay of tourists. This study uses a qualitative approach, including interviews and literature studies, to understand the perspectives of stakeholders in Karangrejo Tourism Village and its surroundings. The findings show that although these villages have the strength of beautiful natural landscapes and rich cultural assets, issues such as environmental preservation and community involvement remain crucial for sustainable tourism development. This study contributes to the discussion on village tourism development strategies based on the results of a SWOT analysis with an emphasis on community involvement and sustainable practices to encourage local economic growth. Future research can explore broader stakeholder perspectives using analytical frameworks other than SWOT for a more comprehensive planning strategy.
PENINGKATAN EFISIENSI PRODUKSI GERABAH DI DESA PENUJAK MELALUI PENGENALAN ALAT AUTOMATIC POTTERY WHEEL DAN ELECTRIC SPRAY GUN Ja’izah, Taqiyyah; Ananda, Septian Revy; Hadi, Sofian; Azzahara, Aisyia; Sartika, Sartika; Rohmawati, Windi; Widia, Widia; Masardi, Mido; Guntur, Ami Muhamad; Wijaya, Lalu Ardi Marta; Hadisaputra, Saprizal; Pahrudin, Pahrudin; Hamdiani, Saprini
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.2888

Abstract

Penujak Village, located in Central Lombok Regency, is known as the oldest pottery production center on Lombok Island. Supported by skilled and experienced artisans, Penujak pottery is recognized for its high artistic value and serves as a symbol of local cultural identity. However, the production process still relies on manual techniques that are time-consuming, resulting in low productivity, inconsistent shapes, and unstable quality. Therefore, a sustainable development strategy is required. The purpose of this program is to introduce innovations through the use of the Automatic Pottery Wheel and Electric Spray Gun to improve the efficiency, quality, and production consistency without diminishing the artistic and traditional values of Penujak pottery. The activities were carried out through socialization and training sessions aimed at local artisans in Penujak Village. The implementation process consisted of three main stage: socialization, demonstration, and mentoring. The results of the program showed that the introduction of the Automatic Pottery Wheel and Electric Spray Gun had a significant impact on improving the efficiency and quality of pottery production. The time required to produce simple pottery items such as plates, which previously took around ten minutes manually, was reduced to only five minutes using the automatic tool, while maintaining better shape consistency. The Electric Spray Gun also produced more even coloring without covering the distinctive traditional motifs of Penujak pottery. Furthermore, this program successfully increased artisans’ motivation to continue innovating, enhanced product competitiveness, and fostered the growth of the local creative economy in Penujak Village. Thus, the program has successfully achieved its objectives. The Automatic Pottery Wheel proved effective in saving time through stable rotation that accelerates the shaping process, while the Electric Spray Gun produced smoother and more uniform coloring compared to manual methods.
Co-Authors Ananda, Septian Revy Guntur, Ami Muhamad Hadi, Sofian Ja’izah, Taqiyyah Khairiyah, Nurul Maharani, Ni Made Shinta Dwi Masardi, Mido Pahrudin, Pahrudin Prasetyo, Andre Dwi Rini, Dewi Kartika Rohmawati, Windi Saprini Hamdiani Saprizal Hadisaputra Sartika Sartika Widia, Widia Wijaya, Lalu Ardi Marta Yubdina, Salma